Don't miss Jessica Bates from National Geographic and Trip Kucera from Canvs during TMRE Continued | Dec 6th at 12:10 PM ET

Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape?  Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt…

National Geographic & Canvs to Present at the Insights Association’s Corporate Researchers Conference this Week(New York, NY, October 25, 2022) – Canvs AI, the leading text analytics platform for consumer insights & CX, today announced that National Geographic Media, a…

We’re hitting the road this fall to attend some of the industry’s best conferences (both virtually and in-person)! Here’s where you can find us and who you can find us with: Quirk’s Virtual | October 11 - 12Getting to “why”: How…

  • November 5, 2020
  • 4 min Read

Emotion measurement is an ingrained skill that we nurture and enhance throughout our lives. In the digital age, we have sought to combine communication and technology. As a result, we can now measure emotions and communicate their meaning using AI and machine learning. In a broad sense, this advancement brings us closer to one another… Continue reading What is Emotion Measurement?

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  • October 16, 2020
  • 4 min Read

Following a 5 month delay due to the pandemic, the 2020 Billboard Music Awards kicked off earlier this week to massive success. The awards were dominated by superstar performances from BTS, Alicia Keys, Bad Bunny, and many others, celebrity presenters such as Cher and Lilly Singh, and of course the award winners themselves. With such… Continue reading The 2020 Billboard Music Awards

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  • October 8, 2020
  • 4 min Read

This past weekend, Saturday Night Live premiered its 46th season in what is likely to be a massively successful year for the NBC show. Viewers tune into the show heavily in election years, and with one of the most heated election cycles upon us, SNL will have a chance to capitalize and drive extremely high… Continue reading SNL Season 46: Emotional Reactions up 3x over last season

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  • October 6, 2020
  • 3 min Read

You took the time to put together a phenomenal survey and collected your sample.  You have exposed valuable insights via Canvs.  Now you’ve got rich data full of insights to transform into an engaging presentation… but how do you get it there? What are your options when it comes to data and visual exports from… Continue reading The Beginner’s Guide to Canvs Exports

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  • July 30, 2020
  • 3 min Read

Whether it’s something as enjoyable as the latest lineup of Fall television shows or something as important as deep-seated political opinions, these beliefs shape our experiences. Opinions can change the world. That said, it’s possible to leverage opinions to foster positive outcomes, regardless of your goals. You just have to ask the right questions. It’s… Continue reading What is Open-Ended Text?

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