Blueberry to Present with Canvs at Upcoming Quirk’s Wisdom Wednesdays Webinar NEW YORK – Canvs AI, the leading text analytics platform for consumer insights, announced today that Blueberry Marketing and Sensory Research has successfully incorporated Canvs MRX into their product testing methodologies for the analysis of open-ended text. Blueberry, the research consulting division of Reckner, provides full product… Continue reading Blueberry Selects Canvs AI to Automate Analysis of Open-Ended Consumer Product Feedback

Over the last 6 months, two shows have absolutely dominated online conversation: Squid Game and Euphoria. Both shows have earned in the tens of millions in Total Tweets during this time span. However, each show has followed an entirely different distribution strategy, with Squid Game following the classic Netflix approach of releasing the entire series… Continue reading Weekly Releases vs. The Whole Season at Once: A Look at Euphoria and Squid Game’s Show Release Strategies

This week, Canvs introduced an exciting new enhancement to our Canvs MRX insights platform: Compare for MRX. This new enhancement allows insights professionals to quickly build comparisons of key Canvs data elements within a single survey or across multiple surveys. Key capabilities of Compare for Canvs MRX include: Multi-segment and multi-survey/project analysis: Compare lets you… Continue reading Introducing New Compare Capabilities for Canvs MRX

Innovative Landlord Review Platform will Integrate Canvs AI Insights into its ‘WYL for Home Providers’ platform for Improved Customer Experience Management NEW YORK, NY, USA, February 22, 2022 /EINPresswire.com/ — Canvs AI, the leading text analytics platform for consumer insights, announced today that WhoseYourLandlord (WYL.co), a landlord review platform that provides housing educational content, and… Continue reading WhoseYourLandlord Selects Canvs AI to Automate Analysis of Resident Reviews

What a Super Bowl! With a brand new stadium and the hip-hop genre making their Super Bowl debut, plus a football game :-), the 2022 Super Bowl delivered some incredible highlights. But one part of the “big game” really emerged as the true winner: The 2022 Super Bowl Halftime Show. Canvs AI’s analysis shows that… Continue reading The Halftime Show Was the Real Winner of the 2022 Super Bowl

Since its inception in 2003, Net Promoter Score (NPS) has long been considered the gold standard for measuring customer loyalty and perception. Developed by Fred Reichheld and Bain & Company, it was created with both brand and consumer in mind with the premise that a single question could provide a leading indicator of customer loyalty… Continue reading Understanding NPS Survey Open End Analysis: Unlocking the Why

How much of the customer’s voice are we hearing in our voice of the customer programs? Customer Experience (CX) has been a major focus of investment for organizations over the last ten years and is poised for continued growth. Predicated by customers empowered by social media channels that amplify their praise and complaints, and increased… Continue reading Voice of the Customer: How much are we really hearing?

The last two years have witnessed one of the most transformative periods for TV viewership. Adoption of streaming by consumers skyrocketed during the pandemic with more than 15 million years’ worth of content streamed in 2021, showing no signs of slowing down. In the meantime, consumers’ reached for content that hit the right notes, whatever… Continue reading Canvs AI Presents the “All the Feels” Awards for 2021

In our experience, market research and consumer insights professionals often have a love/hate relationship with open-ended questions. From one perspective, they help uncover valuable insights, but on the other hand, they’re notoriously difficult to analyze due to the complexity and variety of human expression. In this article, we’ll clarify the difference between open-ended and closed-ended… Continue reading How to Get the Most From Your Open-Ends