AI Insights Platform Helps Tillamook Foster Deeper Consumer Empathy, Brand Loyalty and Customer Value Canvs AI, the leading AI insights platform for text analysis, today announced that Tillamook, the farmer-owned cooperative and leading national dairy brand, has adopted Canvs to bring AI capabilities into its Consumer and Market Insights team for analysis of unstructured consumer feedback. With… Continue reading Tillamook Selects Canvs AI for Analysis of Unstructured Consumer Feedback

Consumer expectations, preferences, and behaviors are evolving at an accelerated rate, so it’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services. Product user testing a critical tool for consumer insights teams to… Continue reading Analyzing open-ended questions in product user testing: Adding critical flavor to the insights recipe

Rihanna & Fenty Beauty Were the Game’s MVPs Super Bowl LVII is now in the history books, and as always, it was a major cultural event that generated a lot of attention on social media. With nearly 7 million total tweets, the Super Bowl continues to be a major driver of online conversation. Once again,… Continue reading Super Bowl LVII Stats According to AI Text Analysis

Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape?  Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt Disney Company and the National Geographic Society, produces content across television networks in 172 countries… Continue reading National Geographic Explores Deeper Brand Insights with Canvs

TL; DR  Currently, House of the Dragon is outpacing Lord of the Rings: The Rings of Power in generating commentary surrounding the programs. However, The Rings of Power has generated more Emotional Reactions and a higher Reaction Rate (passion rate). House of the Dragon has seen significantly higher rates of positive Emotional Reactions such as… Continue reading New Series Comparison: Analyzing House of the Dragon and Lord of the Rings: The Rings of Power following their late Summer premieres

TL; DR  On YouTube, The Rings of Power trailer has outperformed House of the Dragon across all major metrics: earning 78% more Emotional Reactions, 53% more Total Comments, and a 7% higher Reaction Rate However, on Twitter, House of the Dragon earned higher rates of Emotional Reaction (+53% compared to The Rings of Power) and… Continue reading Which Fantasy Spinoff will dominate the Fall: House of the Dragon (HBO Max) or The Rings of Power (Amazon Prime Video)

It’s finally here! Season 4 of Stranger Things has dropped on Netflix, and let’s just say it has not disappointed fans after its nearly 3 year hiatus. Check out our analysis of the reaction in just the first 3 days.

There are few, scalable substitutes for the color and nuance that open-ended responses deliver. They help present a more complete picture of the consumer, answering the “why” without the bias of a priori options. In some cases, they’re critical to the research mission itself, as in unaided awareness, recall studies, or analysis of reviews and… Continue reading Is Analysis of Open-Ended Responses Generating Core Insights?

As a researcher, you love data. As a researcher, you love developing data-driven narratives. As a researcher, you love challenging assumptions and making a positive impact on the business. You love almost everything about being a researcher, but you hate open ends. All that nice, quantitative data ruined by slang, swears, memes and misspellings. That… Continue reading 2022 GRIT Commentary: It’s Time to Open Up to Open Ends