It’s finally here! Season 4 of Stranger Things has dropped on Netflix, and let’s just say it has not disappointed fans after its nearly 3 year hiatus. Check out our analysis of the reaction in just the first 3 days.
There are few, scalable substitutes for the color and nuance that open-ended responses deliver. They help present a more complete picture of the consumer, answering the “why” without the bias of a priori options. In some cases, they’re critical to the research mission itself, as in unaided awareness, recall studies, or analysis of reviews and… Continue reading Is Analysis of Open-Ended Responses Generating Core Insights?
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services. It’s critical for… Continue reading How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As a researcher, you love data. As a researcher, you love developing data-driven narratives. As a researcher, you love challenging assumptions and making a positive impact on the business. You love almost everything about being a researcher, but you hate open ends. All that nice, quantitative data ruined by slang, swears, memes and misspellings. That… Continue reading 2022 GRIT Commentary: It’s Time to Open Up to Open Ends
Today, Canvs is introducing our new emotional measurement rating for TV streaming and talent: the Weekly Canvs AF List™. This rating is based on a proprietary measure of the most emotionally engaging programs from the previous week expressed as the Canvs AF Score™. The Canvs AF Score, which combines engagement metrics such as Canvs’ Emotional… Continue reading Introducing the Weekly Canvs AF* List™: a Rating of Top Programs and Talent Based on Emotional Reaction
Over the last 6 months, two shows have absolutely dominated online conversation: Squid Game and Euphoria. Both shows have earned in the tens of millions in Total Tweets during this time span. However, each show has followed an entirely different distribution strategy, with Squid Game following the classic Netflix approach of releasing the entire series… Continue reading Weekly Releases vs. The Whole Season at Once: A Look at Euphoria and Squid Game’s Show Release Strategies
What a Super Bowl! With a brand new stadium and the hip-hop genre making their Super Bowl debut, plus a football game :-), the 2022 Super Bowl delivered some incredible highlights. But one part of the “big game” really emerged as the true winner: The 2022 Super Bowl Halftime Show. Canvs AI’s analysis shows that… Continue reading The Halftime Show Was the Real Winner of the 2022 Super Bowl
Since its inception in 2003, Net Promoter Score (NPS) has long been considered the gold standard for measuring customer loyalty and perception. Developed by Fred Reichheld and Bain & Company, it was created with both brand and consumer in mind with the premise that a single question could provide a leading indicator of customer loyalty… Continue reading Understanding NPS Survey Open End Analysis: Unlocking the Why
How much of the customer’s voice are we hearing in our voice of the customer programs? Customer Experience (CX) has been a major focus of investment for organizations over the last ten years and is poised for continued growth. Predicated by customers empowered by social media channels that amplify their praise and complaints, and increased… Continue reading Voice of the Customer: How much are we really hearing?
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