Don't miss Jessica Bates from National Geographic and Trip Kucera from Canvs during TMRE Continued | Dec 6th at 12:10 PM ET
  • November 8, 2022
  • 2 min Read

Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape?  Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt Disney Company and the National Geographic Society, produces content across television networks in 172 countries… Continue reading National Geographic Explores Deeper Brand Insights with Canvs

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  • September 8, 2022
  • 5 min Read

TL; DR  Currently, House of the Dragon is outpacing Lord of the Rings: The Rings of Power in generating commentary surrounding the programs. However, The Rings of Power has generated more Emotional Reactions and a higher Reaction Rate (passion rate). House of the Dragon has seen significantly higher rates of positive Emotional Reactions such as… Continue reading New Series Comparison: Analyzing House of the Dragon and Lord of the Rings: The Rings of Power following their late Summer premieres

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  • August 16, 2022
  • 5 min Read

TL; DR  On YouTube, The Rings of Power trailer has outperformed House of the Dragon across all major metrics: earning 78% more Emotional Reactions, 53% more Total Comments, and a 7% higher Reaction Rate However, on Twitter, House of the Dragon earned higher rates of Emotional Reaction (+53% compared to The Rings of Power) and… Continue reading Which Fantasy Spinoff will dominate the Fall: House of the Dragon (HBO Max) or The Rings of Power (Amazon Prime Video)

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  • June 2, 2022
  • 3 min Read

It’s finally here! Season 4 of Stranger Things has dropped on Netflix, and let’s just say it has not disappointed fans after its nearly 3 year hiatus. Check out our analysis of the reaction in just the first 3 days.

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  • May 23, 2022
  • 4 min Read

There are few, scalable substitutes for the color and nuance that open-ended responses deliver. They help present a more complete picture of the consumer, answering the “why” without the bias of a priori options. In some cases, they’re critical to the research mission itself, as in unaided awareness, recall studies, or analysis of reviews and… Continue reading Is Analysis of Open-Ended Responses Generating Core Insights?

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  • April 5, 2022
  • 4 min Read

As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services. It’s critical for… Continue reading How analyzing open-ended questions in product research adds critical flavor to the insights recipe

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  • March 23, 2022
  • 3 min Read

As a researcher, you love data. As a researcher, you love developing data-driven narratives. As a researcher, you love challenging assumptions and making a positive impact on the business. You love almost everything about being a researcher, but you hate open ends. All that nice, quantitative data ruined by slang, swears, memes and misspellings. That… Continue reading 2022 GRIT Commentary: It’s Time to Open Up to Open Ends

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  • March 21, 2022
  • 2 min Read

Today, Canvs is introducing our new emotional measurement rating for TV streaming and talent: the Weekly Canvs AF List™. This rating is based on a proprietary measure of the most emotionally engaging programs from the previous week expressed as the Canvs AF Score™. The Canvs AF Score, which combines engagement metrics such as Canvs’ Emotional… Continue reading Introducing the Weekly Canvs AF* List™: a Rating of Top Programs and Talent Based on Emotional Reaction

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  • March 14, 2022
  • 4 min Read

Over the last 6 months, two shows have absolutely dominated online conversation: Squid Game and Euphoria. Both shows have earned in the tens of millions in Total Tweets during this time span. However, each show has followed an entirely different distribution strategy, with Squid Game following the classic Netflix approach of releasing the entire series… Continue reading Weekly Releases vs. The Whole Season at Once: A Look at Euphoria and Squid Game’s Show Release Strategies

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