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  • July 31, 2023
  • 5 min Read

By 2025, an overwhelming 80% of customer feedback is expected to be unstructured, encompassing a wide range of sources such as consumer surveys, online reviews, and social media commentary. Given this shift, the question arises: How can businesses leverage this abundance of unstructured text to evolve into more customer-focused and empathetic organizations? The key lies… Continue reading Understanding the ROI of AI for Consumer Insights

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  • April 20, 2023
  • 3 min Read

Discover how to use text analytics to improve your customer experience. Learn the basics of text analytics, potential challenges and best practices for getting started.

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  • March 6, 2023
  • 8 min Read

Discover how to use text analytics to improve your customer experience. Learn the basics of text analytics, potential challenges and best practices for getting started.

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  • February 22, 2023
  • 7 min Read

“Unlock the hidden value of text in your consumer survey data with text analytics! Learn how to analyze open-ended questions and get more actionable results from your research projects.”

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  • February 8, 2023
  • 2 min Read

“Water, water, everywhere, nor any drop to drink,” wrote Samuel Taylor Coleridge in his epic poem The Rime of the Ancient Mariner. This quote is a powerful metaphor for the modern business landscape, where organizations are surrounded by a seemingly endless sea of customer data but lack the ability to effectively utilize it. Organizations today… Continue reading AI Text Analytics: Quenching the Thirst for Deeper Customer Empathy

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  • January 19, 2023
  • 2 min Read

As Ferris Bueller so wisely said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” With those wise words in mind, we wanted to take a moment to reflect on 2022 at Canvs as we turn the page to 2023. Text analytics continued to be… Continue reading Canvs AI 2022 Recap: Open Ends to Core Insights

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  • November 8, 2022
  • 2 min Read

Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape?  Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt Disney Company and the National Geographic Society, produces content across television networks in 172 countries… Continue reading National Geographic Explores Deeper Brand Insights with Canvs

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  • September 30, 2022
  • 6 min Read

Analyzing open-ended survey questions: the “Essential Guide” Framework The twists and turns of today’s dynamic consumer landscape means it has never been more important to have your finger on the pulse of evolving consumer preferences and behaviors, and what’s driving them. Insights from closed-ended questions tell you a lot about the consumer, but often missing… Continue reading Analyzing Open-Ended Survey Questions

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  • September 2, 2022
  • 5 min Read

We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to your research narrative, nothing beats the “qualitative pop” of open-ended questions. To be effective, open-ended… Continue reading The Best Open-Ended Survey Questions to Uncover Valuable Consumer Insights

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