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Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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Fulcrum Equity Partners leads $15 million fundraise to accelerate growth for leading AI insights platform For consumer brands, empathy—understanding how your customer feels and why they feel that way—is one of most critical sources of differentiation. In fact, Tillamook, the…

We listened to your feedback and are excited to announce that you can now customize Filters (formally known as Crosstabs) in the Canvs AI Platform! What are Filters and how do I use them? Filters are the closed-ended data points…

By 2025, an overwhelming 80% of customer feedback is expected to be unstructured, encompassing a wide range of sources such as consumer surveys, online reviews, and social media commentary. Given this shift, the question arises: How can businesses leverage this…

  • July 30, 2020
  • 3 min Read

Whether it’s something as enjoyable as the latest lineup of Fall television shows or something as important as deep-seated political opinions, these beliefs shape our experiences. Opinions can change the world. That said, it’s possible to leverage opinions to foster positive outcomes, regardless of your goals. You just have to ask the right questions. It’s… Continue reading What is Open-Ended Text?


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