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Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

Is Analysis of Open-Ended Responses Generating Core Insights?
There are few, scalable substitutes for the color and nuance that open-ended responses deliver. So why do so many researchers I speak with view open ends as a bit of an afterthought?
May 23, 2022 | 5 min
Kantar Selects Canvs AI to Power Text Analytics in Retail Research Practice
Kantar has successfully incorporated Canvs MRX into their Shopper Marketing methodologies for in-store and online communications testing.
May 17, 2022 | 5 min
How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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Canvs AI Secures Funding to Operationalize Empathy for Insights & Experience Leaders

Fulcrum Equity Partners leads $15 million fundraise to accelerate growth for leading AI insights platform For consumer brands, empathy—understanding how your customer feels and why they feel that way—is one of most critical sources of differentiation. In fact, Tillamook, the…

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Canvs AI Introduces Customized Filters

We listened to your feedback and are excited to announce that you can now customize Filters (formally known as Crosstabs) in the Canvs AI Platform! What are Filters and how do I use them? Filters are the closed-ended data points…

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Understanding the ROI of AI for Consumer Insights

By 2025, an overwhelming 80% of customer feedback is expected to be unstructured, encompassing a wide range of sources such as consumer surveys, online reviews, and social media commentary. Given this shift, the question arises: How can businesses leverage this…

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blog img Thought Leadership
What is Open-Ended Text?
  • July 30, 2020
  • 3 min Read

Whether it’s something as enjoyable as the latest lineup of Fall television shows or something as important as deep-seated political opinions, these beliefs shape our experiences. Opinions can change the world. That said, it’s possible to leverage opinions to foster positive outcomes, regardless of your goals. You just have to ask the right questions. It’s… Continue reading What is Open-Ended Text?

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Copyright © 2023 Mashwork, Inc., All rights reserved. Canvs is a product of Mashwork. Canvs, Mashwork, and mashw*rk are registered trademarks and/or service marks registered in the U.S. Patent and Trademark Office.

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