TL; DR
Stranger Things Season 4 is overwhelmingly the most successful release of a program on a streaming service over the last two and a half years, generating double the next best series’ Total Tweet volume and Emotional Reactions when comparing first 3 days live on a streaming platform
Despite Stranger Things Season 4 launching on the same day as Disney Plus’s Obi-Wan Kenobi, and a day before game 7 of the hotly contested 2022 NBA Eastern Conference Finals, Stranger Things saw little impact on its massive share of conversation during its first 3 days live on Netflix
Steve Harrington was able to drive the highest levels of Total Tweets and positive Emotional Reactions, where Eleven was most likely to drive Mixed Emotional Reactions or negative Emotional Reactions such as Hate
Source: Canvs Services, January 1, 2020 – May 31, 2022
Read As: Stranger Things Season 4 ranked first in driving both Total Tweets and Emotional Reactions in the first three days live compared to all other streaming programs over the last two and a half years
Stranger Things’ 4th Season was able to massively outperform all other streaming program releases over the last two and a half years in driving Emotional Reactions and Total Tweets in its first three days live on Netflix
Stranger Things’ 4th Season release was able to drive over 1.5M Total Tweets and over 600K Emotional Reactions in its first 3 days live on Netflix
This ranks as the highest performing streaming release based on Total Tweets and Emotional Reactions over the last two and a half years, and outperforms the second highest performing program over the last two and a half years by more than double
Stranger Things Season 4 was able to maintain this extremely high share of streaming conversation despite the Obi-Wan Kenobi series releasing on the same day on Disney Plus, which also ranks as one of the highest performing series over the last two and a half years
Stranger Things Season 4 wasn’t just able to outperform other streaming programs, but also a massively engaging NBA Playoff Game 7
The day after Stranger Things’ Season 4 release, the final game of the NBA Eastern Conference finals was set to take place in a win or go home scenario
Despite this game coinciding with the release of the newest season of Stranger Things, Stranger Things earned 75% more Total Tweets and over twice as many Emotional Reactions when compared to the playoff game, indicating that fans were not just commenting more on Stranger Things, but also more emotionally engaged with the Netflix series
Source: Canvs Explore, May 27, 2022 – May 29, 2022
Read As: Compared to the highly viewed and anticipated game 7 of the NBA Eastern Conference Finals, the release of Stranger Things Season 4 was still able to handily outperform any streaming or linear programming in its first three days live on Netflix
Steve Harrington Verbatims
“once more steve harrington is the best thing to come out of stranger things”
“Whoever decided to put Steve and Dustin together was a genius #StrangerThings4”
Eleven Verbatims
“This eleven bullying storyline is annoying and all over the place #StrangerThings4”
“eleven is consistently the worst part of every season of Stranger Things”
Source: Canvs Compare, May 27, 2022 – May 29, 2022
Read As: The character Steve Harrington was not only able to drive the highest levels of overall Emotional Reactions, but was also able to generate the highest levels of positive feedback compared to other character drivers in the first three days of Stranger Things being live on Netflix
