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Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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We listened to your feedback and are excited to announce that you can now customize Filters (formally known as Crosstabs) in the Canvs AI Platform! What are Filters and how do I use them? Filters are the closed-ended data points…

By 2025, an overwhelming 80% of customer feedback is expected to be unstructured, encompassing a wide range of sources such as consumer surveys, online reviews, and social media commentary. Given this shift, the question arises: How can businesses leverage this…

AI Insights Platform Helps Tillamook Foster Deeper Consumer Empathy, Brand Loyalty and Customer Value Canvs AI, the leading AI insights platform for text analysis, today announced that Tillamook, the farmer-owned cooperative and leading national dairy brand, has adopted Canvs to bring AI…

  • January 12, 2021
  • < 1 min Read

Happy New Year! We hope you found some ways to enjoy the holiday season and your loved ones! We at Canvs certainly celebrated a challenging, but successful year with a little downtime with family…but we’re back at it. We’re excited to announce that Canvs data visualizations are now available for export to PowerPoint. As you would expect, the graphics are… Continue reading New Year, New Data Visualization Tools from Canvs!

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  • December 8, 2020
  • 2 min Read

According to Forrester, 2021 will bring a continued growth in focus on Customer Insights, with expanded reliance on Emotional Analytics. They predict that firms will increase their budgets for emotion analytics in the quest to gain a competitive advantage by understanding their customers’ behavior. In the massive global research industry that tries to understand consumer… Continue reading The Changing Landscape of Market Research

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  • December 2, 2020
  • 16 min Read

Canvs CEO and Founder Jared Feldman recently joined Jamin Brazil on his podcast, Happy Market Research.  The two discussed Jared’s past,  how to navigate a successful career in market research, and the future of market research. Learn interesting tidbits about Jared as well as how Canvs built a platform that enables anyone to take their… Continue reading 7 Questions with our CEO and Founder Jared Feldman on Happy Market Research Podcast

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  • November 5, 2020
  • 4 min Read

Emotion measurement is an ingrained skill that we nurture and enhance throughout our lives. In the digital age, we have sought to combine communication and technology. As a result, we can now measure emotions and communicate their meaning using AI and machine learning. In a broad sense, this advancement brings us closer to one another… Continue reading What is Emotion Measurement?

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  • November 5, 2020
  • 4 min Read

Emotion measurement is an ingrained skill that we nurture and enhance throughout our lives. In the digital age, we have sought to combine communication and technology. As a result, we can now measure emotions and communicate their meaning using AI and machine learning. In a broad sense, this advancement brings us closer to one another… Continue reading What is Emotion Measurement?

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  • October 16, 2020
  • 4 min Read

Following a 5 month delay due to the pandemic, the 2020 Billboard Music Awards kicked off earlier this week to massive success. The awards were dominated by superstar performances from BTS, Alicia Keys, Bad Bunny, and many others, celebrity presenters such as Cher and Lilly Singh, and of course the award winners themselves. With such… Continue reading The 2020 Billboard Music Awards

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  • October 8, 2020
  • 4 min Read

This past weekend, Saturday Night Live premiered its 46th season in what is likely to be a massively successful year for the NBC show. Viewers tune into the show heavily in election years, and with one of the most heated election cycles upon us, SNL will have a chance to capitalize and drive extremely high… Continue reading SNL Season 46: Emotional Reactions up 3x over last season

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  • October 6, 2020
  • 3 min Read

You took the time to put together a phenomenal survey and collected your sample.  You have exposed valuable insights via Canvs.  Now you’ve got rich data full of insights to transform into an engaging presentation… but how do you get it there? What are your options when it comes to data and visual exports from… Continue reading The Beginner’s Guide to Canvs Exports

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  • July 30, 2020
  • 3 min Read

Whether it’s something as enjoyable as the latest lineup of Fall television shows or something as important as deep-seated political opinions, these beliefs shape our experiences. Opinions can change the world. That said, it’s possible to leverage opinions to foster positive outcomes, regardless of your goals. You just have to ask the right questions. It’s… Continue reading What is Open-Ended Text?

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Schedule a demo to see how Canvs automates text analysis, saves time, and improves insights from open-ended text!