New Qualtrics integration to streamline analysis of open ends!

Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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Open Ends Analyzed by Canvs Customers Increased 3X Year-over-Year NEW YORK — Canvs AI, the leading text analytics platform for consumer insights, announced today new platform updates to support the massive growth in demand for analysis of open-ended text. According to Greenbook’s 2022…

TL; DR Currently, House of the Dragon is outpacing Lord of the Rings: The Rings of Power in generating commentary surrounding the programs. However, The Rings of Power has generated more Emotional Reactions and a higher Reaction Rate (passion rate).House of…

We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to…

  • December 23, 2021
  • 4 min Read

It’s complicated… Limitations on travel have been one of the defining aspects of the pandemic. The most recent surge in Omicron Covid-19 is an unfortunate microcosm of the complex public health environment that we’re navigating. Just as many vaccinated Americans were planning their holiday travel, this new, more virulent variant emerges. These rapidly-evolving circumstances are… Continue reading Consumer Behavior Study: How do you feel about holiday travel this year?

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  • December 15, 2021
  • 5 min Read

It’s no secret that over the past three months, Squid Game has dominated the streaming landscape. Following its launch on Netflix back in September, Canvs’ OTT Power Rankings**, an emotional measurement tool based on Canvs’ AI-driven natural language processing (NLP) and sentiment analysis, identified Squid Game as the top program across all streaming networks in… Continue reading How Mr. Beast’s Squid Game Boosted Audience Reactions to the Netflix Original

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  • November 24, 2021
  • 3 min Read

What do gnomes, castles and NPS have in common? They were all critical to Big Fish Games improving player retention, playing time and player revenue through consumer insights.  Last week, Big Fish Games presented alongside Canvs AI at The Market Research Event (TMRE) in Nashville, TN, one of the largest gatherings for consumer insights professionals.… Continue reading TMRE Recap: Big Fish Games boosts NPS by 44% with Canvs

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  • September 20, 2021
  • 4 min Read

Last Sunday, the 2021 MTV Video Music Awards dominated conversation online. The star-studded event was filled with awards and performances, and fans took to the internet to weigh in on the winners, show support for their favorite artists, and comment on the questionable fashion choices of the celebrity guests. Below, we look at how the… Continue reading 2021 MTV Video Music Awards

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  • July 19, 2021
  • 2 min Read

Commentary featured in the 2021 edition of Greenbook’s GRIT Report. Signs are showing that Market Research is now a product-led industry. Having nearly 2 decades of supplier-side experience building and growing products, I have a long view into an industry that for eternity was considered lagging in terms of innovation. Consolidation often led to innovative… Continue reading Is MRX Finally a Term of Innovation?

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  • April 6, 2021
  • 4 min Read

“What is the purpose of text?” An open-ended response is intended to answer or explain their intent, feelings, or behavior. Text analytics is a question and answer problem; one that to date has underperformed for various reasons, and has been made more difficult by changing language and technology. Text analytics options, however, are advancing. Artificial… Continue reading What is Text Analysis?

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  • February 3, 2021
  • 2 min Read

At Canvs, our patented technology decodes open-ended text responses on a spectrum of 42 core emotions to give you insight into how your customers are feeling and why. We use unnatural language processing AI to understand the ever-evolving language in digital conversations, including all the nuances of modern language, such as slang, short-hand, and emoticons,… Continue reading Extract Even More Emotional Insight from Market Research with Crosstabs

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  • January 28, 2021
  • 4 min Read

Making informed decisions requires information. Unfortunately, it can be difficult for businesses to collect and analyze vital information that comes from customers. For many businesses, this challenge presents as an inability to collect accurate customer insights due to the ineffective ability to read and analyze customer feedback. However, the benefits are quite clear. When a… Continue reading What is Customer Insight?

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  • January 12, 2021
  • < 1 min Read

Happy New Year! We hope you found some ways to enjoy the holiday season and your loved ones! We at Canvs certainly celebrated a challenging, but successful year with a little downtime with family…but we’re back at it. We’re excited to announce that Canvs data visualizations are now available for export to PowerPoint. As you would expect, the graphics are… Continue reading New Year, New Data Visualization Tools from Canvs!

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Schedule a demo to see how Canvs automates text analysis, saves time, and improves insights from open-ended text!

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