Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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New release allows researchers to customize analysis in minutes, boosting productivity without compromising accuracy and nuance. August 27, 2024 —Canvs AI, the leading insights platform built for text analysis, today announced a new AI collaboration feature allowing researchers to customize thematic analysis…

July 25, 2024 —Canvs AI, the leading insights platform built for text analysis, today announced that it has successfully achieved the Service Organization Control (SOC) 2 Type 1 certification and is pending certification for SOC 2 Type 2. This achievement…

Canvs Ranked #1 Across all Text Analysis Index Reports for Relationship, Results, Implementation and Usability July 16, 2024 —Canvs AI, the leading insights platform built for unstructured feedback analysis, is ranked as the #1 text analysis solution for customer satisfaction…

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National Geographic & Canvs to Present at the Insights Association’s Corporate Researchers Conference this Week (New York, NY, October 25, 2022) – Canvs AI, the leading text analytics platform for consumer insights & CX, today announced that National Geographic Media, a joint venture between the National Geographic Society and the Walt Disney Company, has integrated… Continue reading National Geographic Media Adopts Canvs AI Text Analytics for Subscriber Customer Experience (CX) Management

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Integration Makes it Easier than Ever for Forsta/Decipher Users to Generate Meaningful Insights from  Open-Ended Survey Questions (New York, New York, October 11, 2022) – Canvs AI, the leading text analytics platform for consumer insights and CX, today announced a new connector for the Forsta Survey platform (formerly FocusVision Decipher). With this integration, Forsta Survey… Continue reading Canvs AI Adds Text Analytics Connector for Forsta Surveys / Decipher

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PODS & Canvs Co-Present at Upcoming Insights Events Canvs AI, the leading text analytics platform for consumer insights & CX, today announced that PODS, the market-leading moving and storage brand, has successfully adopted Canvs AI as part of its customer experience (CX) operations.  PODS is the pioneer and leader in portable moving & storage and… Continue reading PODS Adopts Canvs AI for Text Analytics to Power Customer Experience

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Analyzing open-ended survey questions: the “Essential Guide” Framework The twists and turns of today’s dynamic consumer landscape means it has never been more important to have your finger on the pulse of evolving consumer preferences and behaviors, and what’s driving them. Insights from closed-ended questions tell you a lot about the consumer, but often missing… Continue reading Analyzing Open-Ended Survey Questions

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Open Ends Analyzed by Canvs Customers Increased 3X Year-over-Year  NEW YORK — Canvs AI, the leading text analytics platform for consumer insights, announced today new platform updates to support the massive growth in demand for analysis of open-ended text. According to Greenbook’s 2022 Insights Practice GRIT Report, DIY text analysis methods were the fastest growing and #1… Continue reading Canvs AI Delivers Text Analytics Platform Updates to Scale Analysis of Open-Ended Questions

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TL; DR  Currently, House of the Dragon is outpacing Lord of the Rings: The Rings of Power in generating commentary surrounding the programs. However, The Rings of Power has generated more Emotional Reactions and a higher Reaction Rate (passion rate). House of the Dragon has seen significantly higher rates of positive Emotional Reactions such as… Continue reading New Series Comparison: Analyzing House of the Dragon and Lord of the Rings: The Rings of Power following their late Summer premieres

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We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to your research narrative, nothing beats the “qualitative pop” of open-ended questions. To be effective, open-ended… Continue reading The Best Open-Ended Survey Questions to Uncover Valuable Consumer Insights

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We recently had the pleasure of speaking with our customer Chobani during both the Quirk’s Event in New York City and the TMRE @ Home virtual conference, where they presented one (well, actually three) of the most compelling case studies for the efficacy of open ends in insights.  First, while many (including myself) would initially… Continue reading How Chobani Uses Canvs for Analysis of Open-Ended Questions

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TL; DR  On YouTube, The Rings of Power trailer has outperformed House of the Dragon across all major metrics: earning 78% more Emotional Reactions, 53% more Total Comments, and a 7% higher Reaction Rate However, on Twitter, House of the Dragon earned higher rates of Emotional Reaction (+53% compared to The Rings of Power) and… Continue reading Which Fantasy Spinoff will dominate the Fall: House of the Dragon (HBO Max) or The Rings of Power (Amazon Prime Video)

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