Don't miss Jessica Bates from National Geographic and Trip Kucera from Canvs during TMRE Continued | Dec 6th at 12:10 PM ET

Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape?  Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt…

National Geographic & Canvs to Present at the Insights Association’s Corporate Researchers Conference this Week(New York, NY, October 25, 2022) – Canvs AI, the leading text analytics platform for consumer insights & CX, today announced that National Geographic Media, a…

We’re hitting the road this fall to attend some of the industry’s best conferences (both virtually and in-person)! Here’s where you can find us and who you can find us with: Quirk’s Virtual | October 11 - 12Getting to “why”: How…

  • November 8, 2022
  • 2 min Read

Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape?  Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt Disney Company and the National Geographic Society, produces content across television networks in 172 countries… Continue reading National Geographic Explores Deeper Brand Insights with Canvs

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  • October 25, 2022
  • 2 min Read

National Geographic & Canvs to Present at the Insights Association’s Corporate Researchers Conference this Week (New York, NY, October 25, 2022) – Canvs AI, the leading text analytics platform for consumer insights & CX, today announced that National Geographic Media, a joint venture between the National Geographic Society and the Walt Disney Company, has integrated… Continue reading National Geographic Media Adopts Canvs AI Text Analytics for Subscriber Customer Experience (CX) Management

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  • October 14, 2022
  • 2 min Read

We’re hitting the road this fall to attend some of the industry’s best conferences (both virtually and in-person)! Here’s where you can find us and who you can find us with:   Quirk’s Virtual | October 11 – 12 Getting to “why”: How PODS uses text analytics to improve customer experience We had the chance… Continue reading Canvs Conference Road Trip: Fall 2022

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  • October 11, 2022
  • 2 min Read

Integration Makes it Easier than Ever for Forsta/Decipher Users to Generate Meaningful Insights from  Open-Ended Survey Questions (New York, New York, October 11, 2022) – Canvs AI, the leading text analytics platform for consumer insights and CX, today announced a new connector for the Forsta Survey platform (formerly FocusVision Decipher). With this integration, Forsta Survey… Continue reading Canvs AI Adds Text Analytics Connector for Forsta Surveys / Decipher

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  • October 6, 2022
  • 2 min Read

PODS & Canvs Co-Present at Upcoming Insights Events Canvs AI, the leading text analytics platform for consumer insights & CX, today announced that PODS, the market-leading moving and storage brand, has successfully adopted Canvs AI as part of its customer experience (CX) operations.  PODS is the pioneer and leader in portable moving & storage and… Continue reading PODS Adopts Canvs AI for Text Analytics to Power Customer Experience

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  • September 30, 2022
  • 6 min Read

Conducting analysis on open-ended survey questions  The twists and turns of today’s dynamic consumer landscape means it has never been more important to have your finger on the pulse of evolving consumer preferences and behaviors, and what’s driving them. Insights from closed-ended questions tell you a lot about the consumer, but often missing is a… Continue reading How to Analyze Open-Ended Survey Questions – A Framework

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  • September 14, 2022
  • 2 min Read

Open Ends Analyzed by Canvs Customers Increased 3X Year-over-Year  NEW YORK — Canvs AI, the leading text analytics platform for consumer insights, announced today new platform updates to support the massive growth in demand for analysis of open-ended text. According to Greenbook’s 2022 Insights Practice GRIT Report, DIY text analysis methods were the fastest growing and #1… Continue reading Canvs AI Delivers Text Analytics Platform Updates to Scale Analysis of Open-Ended Questions

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  • September 8, 2022
  • 5 min Read

TL; DR  Currently, House of the Dragon is outpacing Lord of the Rings: The Rings of Power in generating commentary surrounding the programs. However, The Rings of Power has generated more Emotional Reactions and a higher Reaction Rate (passion rate). House of the Dragon has seen significantly higher rates of positive Emotional Reactions such as… Continue reading New Series Comparison: Analyzing House of the Dragon and Lord of the Rings: The Rings of Power following their late Summer premieres

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  • September 2, 2022
  • 5 min Read

We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to your research narrative, nothing beats the “qualitative pop” of open-ended questions. To be effective, open-ended… Continue reading The Best Open-Ended Survey Questions to Uncover Valuable Consumer Insights

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