New Update Helps Unlock the Hidden Value of Open Ends in Tracking Surveys Canvs AI, the leading text analytics platform for consumer insights, announced new tracking capabilities for its Canvs MRX solution today. With this update, which marks the first text analytics solution designed specifically for tracking studies, insights teams can unlock the full value… Continue reading Canvs AI Introduces Industry’s First Text Analytics Solution for Tracking Studies

It’s finally here! Season 4 of Stranger Things has dropped on Netflix, and let’s just say it has not disappointed fans after its nearly 3 year hiatus. Check out our analysis of the reaction in just the first 3 days.

There are few, scalable substitutes for the color and nuance that open-ended responses deliver. They help present a more complete picture of the consumer, answering the “why” without the bias of a priori options. In some cases, they’re critical to the research mission itself, as in unaided awareness, recall studies, or analysis of reviews and… Continue reading Is Analysis of Open-Ended Responses Generating Core Insights?

NEW YORK – Canvs AI, the leading text analytics platform for consumer insights, announced today that Kantar has successfully incorporated Canvs MRX into their Shopper Marketing methodologies for in-store and online communications testing. Kantar’s Shopper Marketing practice helps retailers understand and optimize purchase journeys, and store, shelf and point-of-sale layouts, to sell more and boost brands.… Continue reading Kantar Selects Canvs AI to Power Text Analytics in Retail Research Practice

In today’s mobile-first world, SMS-based customer engagement is proving to be one of the most effective channels for consumer-facing companies. By some estimates, SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing. One company is helping customers capitalize on this rate of engagement to incorporate customer experience (CX)… Continue reading LeadWire Powers SMS-based CX Survey Platform with Canvs AI

NEW YORK – Canvs AI, the leading insights platform for text analytics, and Fuel Cycle, the leading insights community, panel and market research cloud provider, today announced that Fuel Cycle has added Canvs MRX to the Fuel Cycle Exchange (FCX) Marketplace for text analytics. Through the partnership, Fuel Cycle customers gain access to Canvs’ innovative “bring your own data” solution for… Continue reading Fuel Cycle Selects Canvs AI as Premier Text Analytics Solution on Fuel Cycle Exchange

As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services. It’s critical for… Continue reading How analyzing open-ended questions in product research adds critical flavor to the insights recipe

As a researcher, you love data. As a researcher, you love developing data-driven narratives. As a researcher, you love challenging assumptions and making a positive impact on the business. You love almost everything about being a researcher, but you hate open ends. All that nice, quantitative data ruined by slang, swears, memes and misspellings. That… Continue reading 2022 GRIT Commentary: It’s Time to Open Up to Open Ends

Today, Canvs is introducing our new emotional measurement rating for TV streaming and talent: the Weekly Canvs AF List™. This rating is based on a proprietary measure of the most emotionally engaging programs from the previous week expressed as the Canvs AF Score™. The Canvs AF Score, which combines engagement metrics such as Canvs’ Emotional… Continue reading Introducing the Weekly Canvs AF* List™: a Rating of Top Programs and Talent Based on Emotional Reaction