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Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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As Ferris Bueller so wisely said, "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." With those wise words in mind, we wanted to take a moment to reflect on…

Transform multi-language open-ended text into valuable insights with Canvs (New York, NY, December 16, 2022) – Canvs AI, the leader in text analytics for insights and CX, today introduced translation for Canvs MRX, allowing customers to analyze open-ended text from…

Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape? Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt…

  • September 8, 2022
  • 5 min Read

TL; DR  Currently, House of the Dragon is outpacing Lord of the Rings: The Rings of Power in generating commentary surrounding the programs. However, The Rings of Power has generated more Emotional Reactions and a higher Reaction Rate (passion rate). House of the Dragon has seen significantly higher rates of positive Emotional Reactions such as… Continue reading New Series Comparison: Analyzing House of the Dragon and Lord of the Rings: The Rings of Power following their late Summer premieres

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  • September 2, 2022
  • 5 min Read

We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to your research narrative, nothing beats the “qualitative pop” of open-ended questions. To be effective, open-ended… Continue reading The Best Open-Ended Survey Questions to Uncover Valuable Consumer Insights

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  • August 18, 2022
  • 3 min Read

We recently had the pleasure of speaking with our customer Chobani during both the Quirk’s Event in New York City and the TMRE @ Home virtual conference, where they presented one (well, actually three) of the most compelling case studies for the efficacy of open ends in insights. First, while many (including myself) would initially… Continue reading How Chobani Uses Canvs for Analysis of Open-Ended Questions

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  • August 16, 2022
  • 5 min Read

TL; DR  On YouTube, The Rings of Power trailer has outperformed House of the Dragon across all major metrics: earning 78% more Emotional Reactions, 53% more Total Comments, and a 7% higher Reaction Rate However, on Twitter, House of the Dragon earned higher rates of Emotional Reaction (+53% compared to The Rings of Power) and… Continue reading Which Fantasy Spinoff will dominate the Fall: House of the Dragon (HBO Max) or The Rings of Power (Amazon Prime Video)

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  • July 7, 2022
  • 2 min Read

We’re excited to announce that Canvs has released a new Qualtrics connector for Canvs MRX! Canvs is on a mission to help insights and CX professionals transform open-ended text into core consumer insights. As a “bring-your-own-data” insights platform built for analysis of open ends, Canvs generally sits in the middle of the research workflow, making… Continue reading Qualtrics Connector Now Available in Canvs MRX

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  • June 15, 2022
  • 2 min Read

New Update Helps Unlock the Hidden Value of Open Ends in Tracking Surveys Canvs AI, the leading text analytics platform for consumer insights, announced new tracking capabilities for its Canvs MRX solution today. With this update, which marks the first text analytics solution designed specifically for tracking studies, insights teams can unlock the full value… Continue reading Canvs AI Introduces Industry’s First Text Analytics Solution for Tracking Studies

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  • June 2, 2022
  • 3 min Read

It’s finally here! Season 4 of Stranger Things has dropped on Netflix, and let’s just say it has not disappointed fans after its nearly 3 year hiatus. Check out our analysis of the reaction in just the first 3 days.

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  • May 23, 2022
  • 4 min Read

There are few, scalable substitutes for the color and nuance that open-ended responses deliver. They help present a more complete picture of the consumer, answering the “why” without the bias of a priori options. In some cases, they’re critical to the research mission itself, as in unaided awareness, recall studies, or analysis of reviews and… Continue reading Is Analysis of Open-Ended Responses Generating Core Insights?

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  • May 17, 2022
  • 2 min Read

NEW YORK – Canvs AI, the leading text analytics platform for consumer insights, announced today that Kantar has successfully incorporated Canvs MRX into their Shopper Marketing methodologies for in-store and online communications testing. Kantar’s Shopper Marketing practice helps retailers understand and optimize purchase journeys, and store, shelf and point-of-sale layouts, to sell more and boost brands.… Continue reading Kantar Selects Canvs AI to Power Text Analytics in Retail Research Practice

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