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Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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  • March 17, 2022
  • 2 min Read

Meet Kelsey Nagyivan, the newest Canvs team member! We are thrilled to announce the hiring of our new Customer Success Manager and asked a few questions to better introduce her! Prior to joining Canvs, Kelsey worked as a Project Manager and then Customer Success Manager for SpotMe Inc. She loves working with her clients to… Continue reading Canvs Hires Customer Success Manager Kelsey Nagyivan

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  • March 16, 2022
  • 2 min Read

Blueberry to Present with Canvs at Upcoming Quirk’s Wisdom Wednesdays Webinar NEW YORK – Canvs AI, the leading text analytics platform for consumer insights, announced today that Blueberry Marketing and Sensory Research has successfully incorporated Canvs MRX into their product testing methodologies for the analysis of open-ended text. Blueberry, the research consulting division of Reckner, provides full product… Continue reading Blueberry Selects Canvs AI to Automate Analysis of Open-Ended Consumer Product Feedback

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  • March 14, 2022
  • 4 min Read

Over the last 6 months, two shows have absolutely dominated online conversation: Squid Game and Euphoria. Both shows have earned in the tens of millions in Total Tweets during this time span. However, each show has followed an entirely different distribution strategy, with Squid Game following the classic Netflix approach of releasing the entire series… Continue reading Weekly Releases vs. The Whole Season at Once: A Look at Euphoria and Squid Game’s Show Release Strategies

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  • March 8, 2022
  • 2 min Read

This week, Canvs introduced an exciting new enhancement to our Canvs MRX insights platform: Compare for MRX. This new enhancement allows insights professionals to quickly build comparisons of key Canvs data elements within a single survey or across multiple surveys. Key capabilities of Compare for Canvs MRX include: – Multi-segment and multi-survey/project analysis: Compare lets… Continue reading Introducing New Compare Capabilities for Canvs MRX

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  • February 22, 2022
  • 3 min Read

Innovative Landlord Review Platform will Integrate Canvs AI Insights into its ‘WYL for Home Providers’ platform for Improved Customer Experience Management NEW YORK, NY, USA, February 22, 2022 /EINPresswire.com/ — Canvs AI, the leading text analytics platform for consumer insights, announced today that WhoseYourLandlord (WYL.co), a landlord review platform that provides housing educational content, and… Continue reading WhoseYourLandlord Selects Canvs AI to Automate Analysis of Resident Reviews

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  • February 18, 2022
  • 4 min Read

What a Super Bowl! With a brand new stadium and the hip-hop genre making their Super Bowl debut, plus a football game :-), the 2022 Super Bowl delivered some incredible highlights. But one part of the “big game” really emerged as the true winner: The 2022 Super Bowl Halftime Show. Canvs AI’s analysis shows that… Continue reading The Halftime Show Was the Real Winner of the 2022 Super Bowl

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  • February 17, 2022
  • 6 min Read

Since its inception in 2003, Net Promoter Score (NPS) has long been considered the gold standard for measuring customer loyalty and perception. Developed by Fred Reichheld and Bain & Company, it was created with both brand and consumer in mind with the premise that a single question could provide a leading indicator of customer loyalty… Continue reading Understanding NPS Survey Open End Analysis: Unlocking the Why

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  • February 14, 2022
  • 3 min Read

How much of the customer’s voice are we hearing in our voice of the customer programs? Customer Experience (CX) has been a major focus of investment for organizations over the last ten years and is poised for continued growth. Predicated by customers empowered by social media channels that amplify their praise and complaints, and increased… Continue reading Voice of the Customer: How much are we really hearing?

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  • February 1, 2022
  • 2 min Read

Trip Kucera joins Canvs as the EVP of Marketing to accelerate and scale growth NEW YORK, NY, USA, February 1, 2022 / EINPresswire.com / — Canvs AI, the leading customer insights platform for text analytics, today announced Trip Kucera as its new Executive Vice President of Marketing. In this new role, Kucera will be responsible… Continue reading Canvs AI Expands with Appointment of New Executive Vice President of Marketing

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