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Tillamook Selects Canvs AI for Analysis of Unstructured Consumer Feedback

2 min read

| July 18, 2023

AI Insights Platform Helps Tillamook Foster Deeper Consumer Empathy, Brand Loyalty and Customer Value

Canvs AI, the leading AI insights platform for text analysis, today announced that Tillamook, the farmer-owned cooperative and leading national dairy brand, has adopted Canvs to bring AI capabilities into its Consumer and Market Insights team for analysis of unstructured consumer feedback.    

With a commitment to doing things right since day one, Tillamook selected Canvs AI for analysis of unstructured consumer feedback. The insights generated from AI-powered text analysis helps Tillamook cultivate deeper consumer empathy that, in turn, drives loyalty and wallet share.  

“Our most loyal customers are significantly more likely to say that Tillamook understands their needs, resulting in up to four times higher consumer value,” said Olivia Zabrodsky, Consumer & Market Insights Manager at Tillamook “Canvs AI has quickly become a critical part of how Tillamook achieves deeper consumer understanding by unlocking insights from open-ended text. We’re able to get to the insights in consumer feedback faster and with more depth compared with any other method we’ve used before.” 

By using Canvs, Tillamook unlocks consumer understanding from open-ended text, while boosting insights team productivity by saving an average of 15 hours per week in analysis time. In a recent food diary study for example, Canvs was used to identify and quantify the impact of nostalgia on consumer food preferences. 

“Tillamook exemplifies how forward-thinking brands are incorporating consumer empathy into their strategies by embracing analysis of unstructured customer feedback,” said Jared Feldman, Founder & CEO of Canvs AI. “It’s exciting to see how AI is both improving insights outcomes, and improving both the productivity and quality of life for elite insights teams.”

Tillamook & Canvs Present on Real-world Application of AI for Insights

Tillamook will present its case study on using generative AI for consumer insights alongside Canvs at the upcoming Quirk’s Event New York on July 20th at 10:30 am ET. For more information, please visit https://bit.ly/3PRmGDn

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