As the new “water cooler” for TV, social media conversations are an indispensable resource for media and entertainment brands seeking to understand consumer reactions to programming and the moments, topics and talent driving those discussions. Canvs provides unique access to a direct data feed from Twitter, YouTube and Facebook, program and talent data across all major OTT and linear TV providers, and advanced, AI-powered text analysis and emotion measurement.
Users can view emotions and topics, in both linear and 24/7 timeframes, and easily drill down into the specific comments for any emotion and topic, whether emotional or neutral.
Examine key drivers and topics behind the reactions of viewers which expose actionable insights. Drivers and topics expand the understanding and impact of programming elements including talent, characters, and plot.
Explore, compare and filter data within the Canvs dashboard, or export Canvs visualization and analysis directly to PowerPoint, Excel or png.
Benchmark performance against competitive networks and programs to validate or correct assumptions and decisions.
Track show engagement across TV (linear & OTT airings) and owned social media (YouTube, Facebook & Instagram) to get a complete picture of audience engagement.
Need a hand? Canvs offers professional managed services packages to support your organization, from data management to full survey open end coding, analysis and reporting.
We’d love to hook you up with a demo and free trial so you can experience Canvs for yourself.
See how Canvs automates text analysis, saves time, and improves insights from open-ended text!
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