Fulcrum Equity Partners leads $15 million fundraise to accelerate growth for leading AI insights platform For consumer brands, empathy—understanding how your customer feels and why they feel that way—is one of most critical sources of differentiation. In fact, Tillamook, the…
By 2025, an overwhelming 80% of customer feedback is expected to be unstructured, encompassing a wide range of sources such as consumer surveys, online reviews, and social media commentary. Given this shift, the question arises: How can businesses leverage this…
PODS & Canvs Co-Present at Upcoming Insights Events Canvs AI, the leading text analytics platform for consumer insights & CX, today announced that PODS, the market-leading moving and storage brand, has successfully adopted Canvs AI as part of its customer experience (CX) operations. PODS is the pioneer and leader in portable moving & storage and… Continue reading PODS Adopts Canvs AI for Text Analytics to Power Customer Experience
Analyzing open-ended survey questions: the “Essential Guide” Framework The twists and turns of today’s dynamic consumer landscape means it has never been more important to have your finger on the pulse of evolving consumer preferences and behaviors, and what’s driving them. Insights from closed-ended questions tell you a lot about the consumer, but often missing… Continue reading Analyzing Open-Ended Survey Questions
Open Ends Analyzed by Canvs Customers Increased 3X Year-over-Year NEW YORK — Canvs AI, the leading text analytics platform for consumer insights, announced today new platform updates to support the massive growth in demand for analysis of open-ended text. According to Greenbook’s 2022 Insights Practice GRIT Report, DIY text analysis methods were the fastest growing and #1… Continue reading Canvs AI Delivers Text Analytics Platform Updates to Scale Analysis of Open-Ended Questions
TL; DR Currently, House of the Dragon is outpacing Lord of the Rings: The Rings of Power in generating commentary surrounding the programs. However, The Rings of Power has generated more Emotional Reactions and a higher Reaction Rate (passion rate). House of the Dragon has seen significantly higher rates of positive Emotional Reactions such as… Continue reading New Series Comparison: Analyzing House of the Dragon and Lord of the Rings: The Rings of Power following their late Summer premieres
We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to your research narrative, nothing beats the “qualitative pop” of open-ended questions. To be effective, open-ended… Continue reading The Best Open-Ended Survey Questions to Uncover Valuable Consumer Insights
We recently had the pleasure of speaking with our customer Chobani during both the Quirk’s Event in New York City and the TMRE @ Home virtual conference, where they presented one (well, actually three) of the most compelling case studies for the efficacy of open ends in insights. First, while many (including myself) would initially… Continue reading How Chobani Uses Canvs for Analysis of Open-Ended Questions
TL; DR On YouTube, The Rings of Power trailer has outperformed House of the Dragon across all major metrics: earning 78% more Emotional Reactions, 53% more Total Comments, and a 7% higher Reaction Rate However, on Twitter, House of the Dragon earned higher rates of Emotional Reaction (+53% compared to The Rings of Power) and… Continue reading Which Fantasy Spinoff will dominate the Fall: House of the Dragon (HBO Max) or The Rings of Power (Amazon Prime Video)
We’re excited to announce that Canvs has released a new Qualtrics connector for Canvs MRX! Canvs is on a mission to help insights and CX professionals transform open-ended text into core consumer insights. As a “bring-your-own-data” insights platform built for analysis of open ends, Canvs generally sits in the middle of the research workflow, making… Continue reading Qualtrics Connector Now Available in Canvs MRX
New Update Helps Unlock the Hidden Value of Open Ends in Tracking Surveys Canvs AI, the leading text analytics platform for consumer insights, announced new tracking capabilities for its Canvs MRX solution today. With this update, which marks the first text analytics solution designed specifically for tracking studies, insights teams can unlock the full value… Continue reading Canvs AI Introduces Industry’s First Text Analytics Solution for Tracking Studies
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