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Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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  • January 31, 2022
  • 3 min Read

The last two years have witnessed one of the most transformative periods for TV viewership. Adoption of streaming by consumers skyrocketed during the pandemic with more than 15 million years’ worth of content streamed in 2021, showing no signs of slowing down. In the meantime, consumers’ reached for content that hit the right notes, whatever… Continue reading Canvs AI Presents the “All the Feels” Awards for 2021

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  • January 27, 2022
  • 5 min Read

In our experience, market research and consumer insights professionals often have a love/hate relationship with open-ended questions. From one perspective, they help uncover valuable insights, but on the other hand, they’re notoriously difficult to analyze due to the complexity and variety of human expression. In this article, we’ll clarify the difference between open-ended and closed-ended… Continue reading How to Get the Most From Your Open-Ends

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  • January 19, 2022
  • 3 min Read

Are we currently experiencing the golden age of empathy? While empathy has always been an important driver of value for both employees and customers, consensus about the universal importance of empathy has never been higher.  We saw this demonstrated over the course of the pandemic, as companies needed to understand the consumer – who were,… Continue reading Why Empathy as a Competitive Differentiator Matters More than Ever

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  • November 5, 2020
  • 4 min Read

Emotion measurement is an ingrained skill that we nurture and enhance throughout our lives. In the digital age, we have sought to combine communication and technology. As a result, we can now measure emotions and communicate their meaning using AI and machine learning. In a broad sense, this advancement brings us closer to one another… Continue reading What is Emotion Measurement?

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  • July 30, 2020
  • 3 min Read

Whether it’s something as enjoyable as the latest lineup of Fall television shows or something as important as deep-seated political opinions, these beliefs shape our experiences. Opinions can change the world. That said, it’s possible to leverage opinions to foster positive outcomes, regardless of your goals. You just have to ask the right questions. It’s… Continue reading What is Open-Ended Text?

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