In today’s mobile-first world, SMS-based customer engagement is proving to be one of the most effective channels for consumer-facing companies. By some estimates, SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing. One company is helping customers capitalize on this rate of engagement to incorporate customer experience (CX)… Continue reading LeadWire Powers SMS-based CX Survey Platform with Canvs AI

NEW YORK – Canvs AI, the leading insights platform for text analytics, and Fuel Cycle, the leading insights community, panel and market research cloud provider, today announced that Fuel Cycle has added Canvs MRX to the Fuel Cycle Exchange (FCX) Marketplace for text analytics. Through the partnership, Fuel Cycle customers gain access to Canvs’ innovative “bring your own data” solution for… Continue reading Fuel Cycle Selects Canvs AI as Premier Text Analytics Solution on Fuel Cycle Exchange

As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services. It’s critical for… Continue reading How analyzing open-ended questions in product research adds critical flavor to the insights recipe

As a researcher, you love data. As a researcher, you love developing data-driven narratives. As a researcher, you love challenging assumptions and making a positive impact on the business. You love almost everything about being a researcher, but you hate open ends. All that nice, quantitative data ruined by slang, swears, memes and misspellings. That… Continue reading 2022 GRIT Commentary: It’s Time to Open Up to Open Ends

Today, Canvs is introducing our new emotional measurement rating for TV streaming and talent: the Weekly Canvs AF List™. This rating is based on a proprietary measure of the most emotionally engaging programs from the previous week expressed as the Canvs AF Score™. The Canvs AF Score, which combines engagement metrics such as Canvs’ Emotional… Continue reading Introducing the Weekly Canvs AF* List™: a Rating of Top Programs and Talent Based on Emotional Reaction

Meet Kelsey Nagyivan, the newest Canvs team member! We are thrilled to announce the hiring of our new Customer Success Manager and asked a few questions to better introduce her! Prior to joining Canvs, Kelsey worked as a Project Manager and then Customer Success Manager for SpotMe Inc. She loves working with her clients to… Continue reading Canvs Hires Customer Success Manager Kelsey Nagyivan

Blueberry to Present with Canvs at Upcoming Quirk’s Wisdom Wednesdays Webinar NEW YORK – Canvs AI, the leading text analytics platform for consumer insights, announced today that Blueberry Marketing and Sensory Research has successfully incorporated Canvs MRX into their product testing methodologies for the analysis of open-ended text. Blueberry, the research consulting division of Reckner, provides full product… Continue reading Blueberry Selects Canvs AI to Automate Analysis of Open-Ended Consumer Product Feedback

Over the last 6 months, two shows have absolutely dominated online conversation: Squid Game and Euphoria. Both shows have earned in the tens of millions in Total Tweets during this time span. However, each show has followed an entirely different distribution strategy, with Squid Game following the classic Netflix approach of releasing the entire series… Continue reading Weekly Releases vs. The Whole Season at Once: A Look at Euphoria and Squid Game’s Show Release Strategies

This week, Canvs introduced an exciting new enhancement to our Canvs MRX insights platform: Compare for MRX. This new enhancement allows insights professionals to quickly build comparisons of key Canvs data elements within a single survey or across multiple surveys. Key capabilities of Compare for Canvs MRX include: Multi-segment and multi-survey/project analysis: Compare lets you… Continue reading Introducing New Compare Capabilities for Canvs MRX