New Qualtrics integration to streamline analysis of open ends!

Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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Open Ends Analyzed by Canvs Customers Increased 3X Year-over-Year NEW YORK — Canvs AI, the leading text analytics platform for consumer insights, announced today new platform updates to support the massive growth in demand for analysis of open-ended text. According to Greenbook’s 2022…

TL; DR Currently, House of the Dragon is outpacing Lord of the Rings: The Rings of Power in generating commentary surrounding the programs. However, The Rings of Power has generated more Emotional Reactions and a higher Reaction Rate (passion rate).House of…

We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to…

  • March 8, 2022
  • 2 min Read

This week, Canvs introduced an exciting new enhancement to our Canvs MRX insights platform: Compare for MRX. This new enhancement allows insights professionals to quickly build comparisons of key Canvs data elements within a single survey or across multiple surveys. Key capabilities of Compare for Canvs MRX include: Multi-segment and multi-survey/project analysis: Compare lets you… Continue reading Introducing New Compare Capabilities for Canvs MRX

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  • February 22, 2022
  • 3 min Read

Innovative Landlord Review Platform will Integrate Canvs AI Insights into its ‘WYL for Home Providers’ platform for Improved Customer Experience Management NEW YORK, NY, USA, February 22, 2022 /EINPresswire.com/ — Canvs AI, the leading text analytics platform for consumer insights, announced today that WhoseYourLandlord (WYL.co), a landlord review platform that provides housing educational content, and… Continue reading WhoseYourLandlord Selects Canvs AI to Automate Analysis of Resident Reviews

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  • February 18, 2022
  • 4 min Read

What a Super Bowl! With a brand new stadium and the hip-hop genre making their Super Bowl debut, plus a football game :-), the 2022 Super Bowl delivered some incredible highlights. But one part of the “big game” really emerged as the true winner: The 2022 Super Bowl Halftime Show. Canvs AI’s analysis shows that… Continue reading The Halftime Show Was the Real Winner of the 2022 Super Bowl

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  • February 17, 2022
  • 6 min Read

Since its inception in 2003, Net Promoter Score (NPS) has long been considered the gold standard for measuring customer loyalty and perception. Developed by Fred Reichheld and Bain & Company, it was created with both brand and consumer in mind with the premise that a single question could provide a leading indicator of customer loyalty… Continue reading Understanding NPS Survey Open End Analysis: Unlocking the Why

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  • February 14, 2022
  • 3 min Read

How much of the customer’s voice are we hearing in our voice of the customer programs? Customer Experience (CX) has been a major focus of investment for organizations over the last ten years and is poised for continued growth. Predicated by customers empowered by social media channels that amplify their praise and complaints, and increased… Continue reading Voice of the Customer: How much are we really hearing?

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  • February 1, 2022
  • 2 min Read

Trip Kucera joins Canvs as the EVP of Marketing to accelerate and scale growth NEW YORK, NY, USA, February 1, 2022 / EINPresswire.com / — Canvs AI, the leading customer insights platform for text analytics, today announced Trip Kucera as its new Executive Vice President of Marketing. In this new role, Kucera will be responsible… Continue reading Canvs AI Expands with Appointment of New Executive Vice President of Marketing

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  • January 31, 2022
  • 3 min Read

The last two years have witnessed one of the most transformative periods for TV viewership. Adoption of streaming by consumers skyrocketed during the pandemic with more than 15 million years’ worth of content streamed in 2021, showing no signs of slowing down. In the meantime, consumers’ reached for content that hit the right notes, whatever… Continue reading Canvs AI Presents the “All the Feels” Awards for 2021

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  • January 27, 2022
  • 5 min Read

In our experience, market research and consumer insights professionals often have a love/hate relationship with open-ended questions. From one perspective, they help uncover valuable insights, but on the other hand, they’re notoriously difficult to analyze due to the complexity and variety of human expression. In this article, we’ll clarify the difference between open-ended and closed-ended… Continue reading How to Get the Most From Your Open-Ends

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  • January 19, 2022
  • 3 min Read

Are we currently experiencing the golden age of empathy? While empathy has always been an important driver of value for both employees and customers, consensus about the universal importance of empathy has never been higher.  We saw this demonstrated over the course of the pandemic, as companies needed to understand the consumer – who were,… Continue reading Why Empathy as a Competitive Differentiator Matters More than Ever

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