In the vast and complex landscape of data analysis, open-ended text holds a unique place. Unlike its close-ended counterparts, which confine responses to predefined options, open-ended text—also referred to as verbatims—embraces the richness and diversity of human expression. This form of data collection, prevalent across open-ended survey questions, digital feedback channels, customer support interactions, and… Continue reading The Power of Open-Ended Text in Unveiling Deep Insights

Fulcrum Equity Partners leads $15 million fundraise to accelerate  growth for leading AI insights platform September 27, 2023 — For consumer brands, empathy—understanding how your customer feels and why they feel that way—is one of most critical sources of differentiation. In fact, Tillamook, the modern dairy brand, has conducted a study showing that their most… Continue reading Canvs AI Secures Funding to Operationalize Empathy for Insights & Experience Leaders

We listened to your feedback and are excited to announce that you can now customize Filters (formally known as Crosstabs) in the Canvs AI Platform! What are Filters and how do I use them? Filters are the closed-ended data points (“Age”, “Gender”, “NPS Group” etc) included in your upload. Filters filter your analysis so you… Continue reading Canvs AI Introduces Customized Filters

By 2025, an overwhelming 80% of customer feedback is expected to be unstructured, encompassing a wide range of sources such as consumer surveys, online reviews, and social media commentary. Given this shift, the question arises: How can businesses leverage this abundance of unstructured text to evolve into more customer-focused and empathetic organizations? The key lies… Continue reading Understanding the ROI of AI for Consumer Insights

AI Insights Platform Helps Tillamook Foster Deeper Consumer Empathy, Brand Loyalty and Customer Value Canvs AI, the leading AI insights platform for text analysis, today announced that Tillamook, the farmer-owned cooperative and leading national dairy brand, has adopted Canvs to bring AI capabilities into its Consumer and Market Insights team for analysis of unstructured consumer feedback. With… Continue reading Tillamook Selects Canvs AI for Analysis of Unstructured Consumer Feedback

Discover how to use text analytics to improve your customer experience. Learn the basics of text analytics, potential challenges and best practices for getting started.

Generative AI for Insights Gives Organizations Consumer Empathy Superpowers April 5, 2023 — Canvs AI, the leading insights platform built for unstructured consumer feedback, today introduced AI Story Assist, a generative AI co-pilot for consumer insights and CX professionals. AI Story Assist boosts the efficiency of crafting insights from unstructured feedback by 10 to 20 times,… Continue reading Canvs Launches AI Story Assist™

Consumer expectations, preferences, and behaviors are evolving at an accelerated rate, so it’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services. Product user testing a critical tool for consumer insights teams to… Continue reading Analyzing open-ended questions in product user testing: Adding critical flavor to the insights recipe

Discover how to use text analytics to improve your customer experience. Learn the basics of text analytics, potential challenges and best practices for getting started.