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News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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The Value of Unstructured Feedback In the era of data abundance, unstructured feedback—those open-ended survey responses and reviews—offers unparalleled depth. However, analyzing it efficiently demands powerful tools like AI text analysis. When paired with mixed methods research, AI provides a…

The Next Phase of AI in Market Research The world of AI is advancing at a breakneck pace, but in market research, the tools we’ve been handed often feel one step behind. While generative AI platforms like ChatGPT are grabbing…

Asa arrives with over 25 critical market research skills to save insights professionals from the villain of time and power up their consumer empathy October 15, 2024—New York, NY—Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced…

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Discover how to use text analytics to improve your customer experience. Learn the basics of text analytics, potential challenges and best practices for getting started.

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Generative AI for Insights Gives Organizations Consumer Empathy Superpowers April 5, 2023 — Canvs AI, the leading insights platform built for unstructured consumer feedback, today introduced AI Story Assist, a generative AI co-pilot for consumer insights and CX professionals. AI Story Assist boosts the efficiency of crafting insights from unstructured feedback by 10 to 20 times,… Continue reading Canvs Launches AI Story Assist™

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Consumer expectations, preferences, and behaviors are evolving at an accelerated rate, so it’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services. Product user testing a critical tool for consumer insights teams to… Continue reading Analyzing open-ended questions in product user testing: Adding critical flavor to the insights recipe

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Discover how to use text analytics to improve your customer experience. Learn the basics of text analytics, potential challenges and best practices for getting started.

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“Unlock the hidden value of text in your consumer survey data with text analytics! Learn how to analyze open-ended questions and get more actionable results from your research projects.”

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“Discover the power of sentiment analysis and learn how to choose the right tool for your market research and CX needs. Find out what a sentiment analysis tool is and how it can help you gain valuable insights!”

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New Release Brings Time-Series Data Visualization to Open-ended Text Analysis of Open Ends Canvs AI has introduced a new linear view data visualization in Canvs MRX, combining AI-powered text analysis with time series-based comparison for tracking studies and NPS surveys. Linear view is now the default data visualization for multi-wave studies in Canvs. It presents… Continue reading Canvs AI Releases New Linear View in Canvs MRX

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Rihanna & Fenty Beauty Were the Game’s MVPs Super Bowl LVII is now in the history books, and as always, it was a major cultural event that generated a lot of attention on social media. With nearly 7 million total tweets, the Super Bowl continues to be a major driver of online conversation. Once again,… Continue reading Super Bowl LVII Stats According to AI Text Analysis

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“Water, water, everywhere, nor any drop to drink,” wrote Samuel Taylor Coleridge in his epic poem The Rime of the Ancient Mariner. This quote is a powerful metaphor for the modern business landscape, where organizations are surrounded by a seemingly endless sea of customer data but lack the ability to effectively utilize it. Organizations today… Continue reading AI Text Analytics: Quenching the Thirst for Deeper Customer Empathy

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