Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape?  Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt Disney Company and the National Geographic Society, produces content across television networks in 172 countries… Continue reading National Geographic Explores Deeper Brand Insights with Canvs

National Geographic & Canvs to Present at the Insights Association’s Corporate Researchers Conference this Week (New York, NY, October 25, 2022) – Canvs AI, the leading text analytics platform for consumer insights & CX, today announced that National Geographic Media, a joint venture between the National Geographic Society and the Walt Disney Company, has integrated… Continue reading National Geographic Media Adopts Canvs AI Text Analytics for Subscriber Customer Experience (CX) Management

Integration Makes it Easier than Ever for Forsta/Decipher Users to Generate Meaningful Insights from  Open-Ended Survey Questions (New York, New York, October 11, 2022) – Canvs AI, the leading text analytics platform for consumer insights and CX, today announced a new connector for the Forsta Survey platform (formerly FocusVision Decipher). With this integration, Forsta Survey… Continue reading Canvs AI Adds Text Analytics Connector for Forsta Surveys / Decipher

PODS & Canvs Co-Present at Upcoming Insights Events Canvs AI, the leading text analytics platform for consumer insights & CX, today announced that PODS, the market-leading moving and storage brand, has successfully adopted Canvs AI as part of its customer experience (CX) operations.  PODS is the pioneer and leader in portable moving & storage and… Continue reading PODS Adopts Canvs AI for Text Analytics to Power Customer Experience

Analyzing open-ended survey questions: the “Essential Guide” Framework The twists and turns of today’s dynamic consumer landscape means it has never been more important to have your finger on the pulse of evolving consumer preferences and behaviors, and what’s driving them. Insights from closed-ended questions tell you a lot about the consumer, but often missing… Continue reading Analyzing Open-Ended Survey Questions

Open Ends Analyzed by Canvs Customers Increased 3X Year-over-Year  NEW YORK — Canvs AI, the leading text analytics platform for consumer insights, announced today new platform updates to support the massive growth in demand for analysis of open-ended text. According to Greenbook’s 2022 Insights Practice GRIT Report, DIY text analysis methods were the fastest growing and #1… Continue reading Canvs AI Delivers Text Analytics Platform Updates to Scale Analysis of Open-Ended Questions

TL; DR  Currently, House of the Dragon is outpacing Lord of the Rings: The Rings of Power in generating commentary surrounding the programs. However, The Rings of Power has generated more Emotional Reactions and a higher Reaction Rate (passion rate). House of the Dragon has seen significantly higher rates of positive Emotional Reactions such as… Continue reading New Series Comparison: Analyzing House of the Dragon and Lord of the Rings: The Rings of Power following their late Summer premieres

We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to your research narrative, nothing beats the “qualitative pop” of open-ended questions. To be effective, open-ended… Continue reading The Best Open-Ended Survey Questions to Uncover Valuable Consumer Insights

We recently had the pleasure of speaking with our customer Chobani during both the Quirk’s Event in New York City and the TMRE @ Home virtual conference, where they presented one (well, actually three) of the most compelling case studies for the efficacy of open ends in insights.  First, while many (including myself) would initially… Continue reading How Chobani Uses Canvs for Analysis of Open-Ended Questions