How much of the customer’s voice are we hearing in our voice of the customer programs? Customer Experience (CX) has been a major focus of investment for organizations over the last ten years and is poised for continued growth. Predicated by customers empowered by social media channels that amplify their praise and complaints, and increased… Continue reading Voice of the Customer: How much are we really hearing?

The last two years have witnessed one of the most transformative periods for TV viewership. Adoption of streaming by consumers skyrocketed during the pandemic with more than 15 million years’ worth of content streamed in 2021, showing no signs of slowing down. In the meantime, consumers’ reached for content that hit the right notes, whatever… Continue reading Canvs AI Presents the “All the Feels” Awards for 2021

In our experience, market research and consumer insights professionals often have a love/hate relationship with open-ended questions. From one perspective, they help uncover valuable insights, but on the other hand, they’re notoriously difficult to analyze due to the complexity and variety of human expression. In this article, we’ll clarify the difference between open-ended and closed-ended… Continue reading How to Get the Most From Your Open-Ends

Are we currently experiencing the golden age of empathy? While empathy has always been an important driver of value for both employees and customers, consensus about the universal importance of empathy has never been higher.  We saw this demonstrated over the course of the pandemic, as companies needed to understand the consumer – who were,… Continue reading Why Empathy as a Competitive Differentiator Matters More than Ever

It’s complicated… Limitations on travel have been one of the defining aspects of the pandemic. The most recent surge in Omicron Covid-19 is an unfortunate microcosm of the complex public health environment that we’re navigating. Just as many vaccinated Americans were planning their holiday travel, this new, more virulent variant emerges. These rapidly-evolving circumstances are… Continue reading Consumer Behavior Study: How do you feel about holiday travel this year?

It’s no secret that over the past three months, Squid Game has dominated the streaming landscape. Following its launch on Netflix back in September, Canvs’ OTT Power Rankings**, an emotional measurement tool based on Canvs’ AI-driven natural language processing (NLP) and sentiment analysis, identified Squid Game as the top program across all streaming networks in… Continue reading How Mr. Beast’s Squid Game Boosted Audience Reactions to the Netflix Original

What do gnomes, castles and NPS have in common? They were all critical to Big Fish Games improving player retention, playing time and player revenue through consumer insights.  Last week, Big Fish Games presented alongside Canvs AI at The Market Research Event (TMRE) in Nashville, TN, one of the largest gatherings for consumer insights professionals.… Continue reading TMRE Recap: Big Fish Games boosts NPS by 44% with Canvs

Last Sunday, the 2021 MTV Video Music Awards dominated conversation online. The star-studded event was filled with awards and performances, and fans took to the internet to weigh in on the winners, show support for their favorite artists, and comment on the questionable fashion choices of the celebrity guests. Below, we look at how the… Continue reading 2021 MTV Video Music Awards

Commentary featured in the 2021 edition of Greenbook’s GRIT Report. Signs are showing that Market Research is now a product-led industry. Having nearly 2 decades of supplier-side experience building and growing products, I have a long view into an industry that for eternity was considered lagging in terms of innovation. Consolidation often led to innovative… Continue reading Is MRX Finally a Term of Innovation?