Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

How analyzing open-ended questions in product research adds critical flavor to the insights recipe
As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.
April 5, 2022 | 5 min
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The Value of Unstructured Feedback In the era of data abundance, unstructured feedback—those open-ended survey responses and reviews—offers unparalleled depth. However, analyzing it efficiently demands powerful tools like AI text analysis. When paired with mixed methods research, AI provides a…

The Next Phase of AI in Market Research The world of AI is advancing at a breakneck pace, but in market research, the tools we’ve been handed often feel one step behind. While generative AI platforms like ChatGPT are grabbing…

Asa arrives with over 25 critical market research skills to save insights professionals from the villain of time and power up their consumer empathy October 15, 2024—New York, NY—Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced…

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New AI Story Assist™ Executive Summary Includes Interactive Citations and Instant Data Quantification, Boosting Insights Productivity and Confidence April 11, 2024 — Canvs AI, the leading insights platform built for text analysis, advances high-trust AI for insights discovery with the latest release of AI Story Assist™. The latest release introduces a new executive summary overview… Continue reading Canvs AI Advances High-Trust AI With Latest Release

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Canvs Earns Highest Relationship Score based on Quality of Support, Likelihood to Recommend and Ease of Doing Business April 11, 2024 — Canvs AI, the leading insights platform built for text analysis, is now ranked as the #1 text analysis solution in North America by G2, the leading software user review site. Canvs AI was recognized as the… Continue reading Canvs AI Ranked #1 Text Analysis Solution in North America by G2

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For consumer insights professionals, the promise of generative AI is clear – enhanced efficiency through automation and elevated data storytelling capabilities. Being able to quickly and seamlessly translate vast amounts of unstructured consumer feedback data into polished insights has obvious operational benefits. From dramatically reducing time spent reading through verbatim comments, to surfacing thematic trends… Continue reading Why High-Trust AI is Critical for Unlocking Consumer Insights

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Updated Thematic Summarization, Expanded AI Story Assist™ “Co-Pilot” and New, “Set-it-and-forget-it” Data Sources Accelerate & Deepen Insights from Open-Ended Text & Social Media December 5, 2023 — Canvs AI, the leading AI insights platform for text analysis, today announced breakthrough product updates to deepen consumer empathy, unlock data-driven storytelling, and boost research productivity and happiness.… Continue reading Canvs AI Announces Text Analysis Platform Updates

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In the vast and complex landscape of data analysis, open-ended text holds a unique place. Unlike its close-ended counterparts, which confine responses to predefined options, open-ended text—also referred to as verbatims—embraces the richness and diversity of human expression. This form of data collection, prevalent across open-ended survey questions, digital feedback channels, customer support interactions, and… Continue reading The Power of Open-Ended Text in Unveiling Deep Insights

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Fulcrum Equity Partners leads $15 million fundraise to accelerate  growth for leading AI insights platform September 27, 2023 — For consumer brands, empathy—understanding how your customer feels and why they feel that way—is one of most critical sources of differentiation. In fact, Tillamook, the modern dairy brand, has conducted a study showing that their most… Continue reading Canvs AI Secures Funding to Operationalize Empathy for Insights & Experience Leaders

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We listened to your feedback and are excited to announce that you can now customize Filters (formally known as Crosstabs) in the Canvs AI Platform! What are Filters and how do I use them? Filters are the closed-ended data points (“Age”, “Gender”, “NPS Group” etc) included in your upload. Filters filter your analysis so you… Continue reading Canvs AI Introduces Customized Filters

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By 2025, an overwhelming 80% of customer feedback is expected to be unstructured, encompassing a wide range of sources such as consumer surveys, online reviews, and social media commentary. Given this shift, the question arises: How can businesses leverage this abundance of unstructured text to evolve into more customer-focused and empathetic organizations? The key lies… Continue reading Understanding the ROI of AI for Consumer Insights

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AI Insights Platform Helps Tillamook Foster Deeper Consumer Empathy, Brand Loyalty and Customer Value Canvs AI, the leading AI insights platform for text analysis, today announced that Tillamook, the farmer-owned cooperative and leading national dairy brand, has adopted Canvs to bring AI capabilities into its Consumer and Market Insights team for analysis of unstructured consumer feedback. With… Continue reading Tillamook Selects Canvs AI for Analysis of Unstructured Consumer Feedback

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