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Back to Library GreenBook Webinar: Leveraging the #1 Emerging Research Method to Generate Core Insights from Open-Ended Questions https://vimeo.com/760375720 Insights & customer experience teams have the unique challenge of presenting a clear and timely view of consumer trends while navigating a fast-changing and dynamic environment. As a result, the do-it-yourself (DIY) research movement has rapidly… Continue reading Leveraging the #1 Emerging Research Method to Generate Core Insights from Open-Ended Questions
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Download The Canvs AI Guide to Text Analysis for Insights In this guide you’ll learn: The framework for analyzing open-ended text Open ends in research context: Consumer Behavior Brand Studies Customer Satisfaction & Experience Surveys Product Feedback Ad & Creative Testing Product Reviews, Social Media and Non-Survey Verbatims Summary of text analytics benefits DOWNLOAD NOW
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From post-pandemic shopping habits to inflation, consumer brands need to keep pace with the rapidly-evolving retail landscape. Greek yogurt pioneer and modern food company Chobani utilizes custom quantitative surveys to help inform their retailer category partnerships and strategies. With limited survey length, open-ended questions serve as a critical source of consumer feedback. In this presentation,… Continue reading Customer Video: How Chobani Improved Retail Partnerships with Consumer Feedback
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How Chobani Analyzes Open-Ended Responses for Better Retail Partnerships Originally presented during TMRE @ Home https://vimeo.com/720387886 GET STARTED
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Back to Library By: Canvs eBook | February 16, 2022 Download our eBook: The Essential Guide to Insights with Open-Ended Analysis In this eBook you’ll learn: How open ends are used in the context of a type of research What questions open ends help answer Why open ends are critical to… Continue reading eBook: The Essential Guide to Insights with Open-Ended Analysis
