Back to Library Fandango Video Case Study: Managing Customer & Digital Experience Using Unstructured Feedback With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango, the company behind the popular movie ticketing service, as well as sites like RottenTomtoes.com and the Vudu streaming service. Fandango’s digital research… Continue reading Video: Fandango Case Study from Quirk’s Event LA

Qual research has, in years gone by, been viewed as sort of challenging to quantify. But today’s Dig In guest is chipping away at this type of historical stigma. Jared A. Feldman is the CEO & Founder of Canvs AI, an emotion and behavior insights platform. In this lively episode, Jared and our own qual… Continue reading Dig Insights Podcast: Jared Feldman on What AI Has To Do with Empathy

Back to Library National Geographic Case Study: Using Text Analytics to Manage an Iconic Brand National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt Disney Company and the National Geographic Society, produces content across television networks in 172 countries and publications in 41… Continue reading Customer Video: How National Geographic Uses Text Analytics to Manage an Iconic Brand

Back to Library Getting to Why: How PODS uses text analytics to improve customer experience PODS is the pioneer and leader in portable storage and was recently recognized as the no. 1 moving and storage company of 2022 by move.org. Core to its success in this ultra-competitive market is their relentless focus on customer experience… Continue reading Customer Video: How PODS Uses Canvs AI Text Analytics to Improve Customer Experience

This series is based upon our eBook: The Essential Guide to Insights With Open-Ended Analysis. Essential Guide Webinar Series: Consumer Behavior WATCH NOW Essential Guide Webinar Series: Customer Experience / NPS WATCH NOW Essential Guide Webinar Series: Product Feedback & Concept Testing WATCH NOW Essential Guide Webinar Series: Brand & Awareness Studies WATCH NOW Essential… Continue reading Essential Guide to Open Ends Webinar Series

Back to Library GreenBook Tech Showcase: Text Analytics for Brand Tracking https://vimeo.com/760377198 Brands are constantly working to understand their consumers, improve their products and services, and build strong brand equity. The open-ended questions in brand tracking studies are vital to capturing feedback without bias, especially when it comes to unaided awareness and perception, but difficult… Continue reading GreenBook Tech Showcase: Text Analytics for Brand Tracking

Back to Library GreenBook Webinar: Leveraging the #1 Emerging Research Method to Generate Core Insights from Open-Ended Questions https://vimeo.com/760375720 Insights & customer experience teams have the unique challenge of presenting a clear and timely view of consumer trends while navigating a fast-changing and dynamic environment. As a result, the do-it-yourself (DIY) research movement has rapidly… Continue reading Leveraging the #1 Emerging Research Method to Generate Core Insights from Open-Ended Questions

Download The Essential Guide to Analyzing Open-Ended Questions In this guide you’ll learn: The framework for analyzing open-ended text Open ends in research context: Consumer Behavior Brand Studies Customer Satisfaction & Experience Surveys Product Feedback Ad & Creative Testing Product Reviews, Social Media and Non-Survey Verbatims Summary of text analytics benefits DOWNLOAD NOW

From post-pandemic shopping habits to inflation, consumer brands need to keep pace with the rapidly-evolving retail landscape. Greek yogurt pioneer and modern food company Chobani utilizes custom quantitative surveys to help inform their retailer category partnerships and strategies. With limited survey length, open-ended questions serve as a critical source of consumer feedback. In this presentation,… Continue reading Customer Video: How Chobani Improved Retail Partnerships with Consumer Feedback