From post-pandemic shopping habits to inflation, consumer brands need to keep pace with the rapidly-evolving retail landscape. Greek yogurt pioneer and modern food company Chobani utilizes custom quantitative surveys to help inform their retailer category partnerships and strategies. With limited survey length, open-ended questions serve as a critical source of consumer feedback. In this presentation,… Continue reading Case Study: How Chobani Improved Retail Partnerships with Consumer Feedback
Essential Guide Webinar Series: Brand & Awareness Studies
How Chobani Analyzes Open-Ended Responses for Better Retail Partnerships Originally presented during TMRE @ Home
Back to Library By: Canvs eBook | February 16, 2022 Download our eBook: The Essential Guide to Insights with Open-Ended Analysis In this eBook you’ll learn: How open ends are used in the context of a type of research What questions open ends help answer Why open ends are critical to… Continue reading eBook: The Essential Guide to Insights with Open-Ended Analysis
Benchmarking Emotional Engagement with Open-Ended Responses
Essential Guide Webinar Series: Product Feedback & Concept Testing
Essential Guide Webinar Series: Customer Experience & NPS
Schedule a demo to see how Canvs automates text analysis, saves time, and improves insights from open-ended text!
See how Canvs automates text analysis, saves time, and improves insights from open-ended text!
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