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AI Insights in Action: Five Use Cases for Elevated Insights from Open-Ended Text

eBook

AI Insights in Action: Five Use Cases for Elevated Insights from Open-Ended Text

Download Five Use Cases for Elevated Insights from Open-Ended Text

In this guide you’ll learn:

  • A framework for analyzing open-ended text
  • Open ends in a research context:
    • Product Research
    • Voice of the Customer Analysis & Customer Satisfaction
    • Ad & Creative Testing
    • Consumer Behavior
    • Brand Studies
    • Product Reviews, Social Media and Non-Survey Verbatims
  • Summary of text analytics benefits
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