Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

Is Analysis of Open-Ended Responses Generating Core Insights?

There are few, scalable substitutes for the color and nuance that open-ended responses deliver. So why do so many researchers I speak with view open ends as a bit of an afterthought?

May 23, 2022 | 5 min

Kantar Selects Canvs AI to Power Text Analytics in Retail Research Practice

Kantar has successfully incorporated Canvs MRX into their Shopper Marketing methodologies for in-store and online communications testing.

May 17, 2022 | 5 min

How analyzing open-ended questions in product research adds critical flavor to the insights recipe

As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.

April 5, 2022 | 5 min

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AI Text Analysis for Market Research: Unlocking Deeper Insights from Open-Ended Feedback

The Value of Unstructured Feedback In the era of data abundance, unstructured feedback—those open-ended survey responses and reviews—offers unparalleled depth. However, analyzing it efficiently demands powerful tools like AI text analysis. When paired with mixed methods research, AI provides a…

Beyond Bolt-On: How Smarter AI Is Transforming Market Research

The Next Phase of AI in Market Research The world of AI is advancing at a breakneck pace, but in market research, the tools we’ve been handed often feel one step behind. While generative AI platforms like ChatGPT are grabbing…

Canvs AI Introduces ‘Asa,’ the Industry’s Most Powerful AI Sidekick for Market Research Superheroes

Asa arrives with over 25 critical market research skills to save insights professionals from the villain of time and power up their consumer empathy October 15, 2024—New York, NY—Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced…

Product

The Beginner’s Guide to Canvs Exports

3 min Read

You took the time to put together a phenomenal survey and collected your sample. You have exposed valuable insights via Canvs. Now you’ve got rich data full of insights to transform into an engaging presentation… but how do you get it there? What are your options when it comes to data and visual exports from… Continue reading The Beginner’s Guide to Canvs Exports

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