It’s complicated… Limitations on travel have been one of the defining aspects of the pandemic. The most recent surge in Omicron Covid-19 is an unfortunate microcosm of the complex public health environment that we’re navigating. Just as many vaccinated Americans were planning their holiday travel, this new, more virulent variant emerges. These rapidly-evolving circumstances are… Continue reading Consumer Behavior Study: How do you feel about holiday travel this year?

It’s no secret that over the past three months, Squid Game has dominated the streaming landscape. Following its launch on Netflix back in September, Canvs’ OTT Power Rankings**, an emotional measurement tool based on Canvs’ AI-driven natural language processing (NLP) and sentiment analysis, identified Squid Game as the top program across all streaming networks in… Continue reading How Mr. Beast’s Squid Game Boosted Audience Reactions to the Netflix Original

What do gnomes, castles and NPS have in common? They were all critical to Big Fish Games improving player retention, playing time and player revenue through consumer insights.  Last week, Big Fish Games presented alongside Canvs AI at The Market Research Event (TMRE) in Nashville, TN, one of the largest gatherings for consumer insights professionals.… Continue reading TMRE Recap: Big Fish Games boosts NPS by 44% with Canvs

Last Sunday, the 2021 MTV Video Music Awards dominated conversation online. The star-studded event was filled with awards and performances, and fans took to the internet to weigh in on the winners, show support for their favorite artists, and comment on the questionable fashion choices of the celebrity guests. Below, we look at how the… Continue reading 2021 MTV Video Music Awards

Commentary featured in the 2021 edition of Greenbook’s GRIT Report. Signs are showing that Market Research is now a product-led industry. Having nearly 2 decades of supplier-side experience building and growing products, I have a long view into an industry that for eternity was considered lagging in terms of innovation. Consolidation often led to innovative… Continue reading Is MRX Finally a Term of Innovation?

“What is the purpose of text?” An open-ended response is intended to answer or explain their intent, feelings, or behavior. Text analytics is a question and answer problem; one that to date has underperformed for various reasons, and has been made more difficult by changing language and technology. Text analytics options, however, are advancing. Artificial… Continue reading What is Text Analysis?

At Canvs, our patented technology decodes open-ended text responses on a spectrum of 42 core emotions to give you insight into how your customers are feeling and why. We use unnatural language processing AI to understand the ever-evolving language in digital conversations, including all the nuances of modern language, such as slang, short-hand, and emoticons,… Continue reading Extract Even More Emotional Insight from Market Research with Crosstabs

Making informed decisions requires information. Unfortunately, it can be difficult for businesses to collect and analyze vital information that comes from customers. For many businesses, this challenge presents as an inability to collect accurate customer insights due to the ineffective ability to read and analyze customer feedback.  However, the benefits are quite clear. When a… Continue reading What is Customer Insight?

Happy New Year! We hope you found some ways to enjoy the holiday season and your loved ones! We at Canvs certainly celebrated a challenging, but successful year with a little downtime with family…but we’re back at it. We’re excited to announce that Canvs data visualizations are now available for export to PowerPoint. As you would expect, the graphics are… Continue reading New Year, New Data Visualization Tools from Canvs!