“What is the purpose of text?” An open-ended response is intended to answer or explain their intent, feelings, or behavior. Text analytics is a question and answer problem; one that to date has underperformed for various reasons, and has been made more difficult by changing language and technology. Text analytics options, however, are advancing. Artificial… Continue reading What is Text Analysis?

At Canvs, our patented technology decodes open-ended text responses on a spectrum of 42 core emotions to give you insight into how your customers are feeling and why. We use unnatural language processing AI to understand the ever-evolving language in digital conversations, including all the nuances of modern language, such as slang, short-hand, and emoticons,… Continue reading Extract Even More Emotional Insight from Market Research with Crosstabs

Making informed decisions requires information. Unfortunately, it can be difficult for businesses to collect and analyze vital information that comes from customers. For many businesses, this challenge presents as an inability to collect accurate customer insights due to the ineffective ability to read and analyze customer feedback.  However, the benefits are quite clear. When a… Continue reading What is Customer Insight?

Happy New Year! We hope you found some ways to enjoy the holiday season and your loved ones! We at Canvs certainly celebrated a challenging, but successful year with a little downtime with family…but we’re back at it. We’re excited to announce that Canvs data visualizations are now available for export to PowerPoint. As you would expect, the graphics are… Continue reading New Year, New Data Visualization Tools from Canvs!

According to Forrester, 2021 will bring a continued growth in focus on Customer Insights, with expanded reliance on Emotional Analytics. They predict that firms will increase their budgets for emotion analytics in the quest to gain a competitive advantage by understanding their customers’ behavior.  In the massive global research industry that tries to understand consumer… Continue reading The Changing Landscape of Market Research

Canvs CEO and Founder Jared Feldman recently joined Jamin Brazil on his podcast, Happy Market Research.  The two discussed Jared’s past,  how to navigate a successful career in market research, and the future of market research. Learn interesting tidbits about Jared as well as how Canvs built a platform that enables anyone to take their… Continue reading 7 Questions with our CEO and Founder Jared Feldman on Happy Market Research Podcast

Emotion measurement is an ingrained skill that we nurture and enhance throughout our lives. In the digital age, we have sought to combine communication and technology. As a result, we can now measure emotions and communicate their meaning using AI and machine learning. In a broad sense, this advancement brings us closer to one another… Continue reading What is Emotion Measurement?

Following a 5 month delay due to the pandemic, the 2020 Billboard Music Awards kicked off earlier this week to massive success. The awards were dominated by superstar performances from BTS, Alicia Keys, Bad Bunny, and many others, celebrity presenters such as Cher and Lilly Singh, and of course the award winners themselves. With such… Continue reading The 2020 Billboard Music Awards

This past weekend, Saturday Night Live premiered its 46th season in what is likely to be a massively successful year for the NBC show. Viewers tune into the show heavily in election years, and with one of the most heated election cycles upon us, SNL will have a chance to capitalize and drive extremely high… Continue reading SNL Season 46: Emotional Reactions up 3x over last season