The Value of Unstructured Feedback In the era of data abundance, unstructured feedback—those open-ended survey responses and reviews—offers unparalleled depth. However, analyzing it efficiently demands powerful tools like AI text analysis. When paired with mixed methods research, AI provides a clearer window into both the “what” and the “why” behind consumer behavior.   What is… Continue reading AI Text Analysis for Market Research: Unlocking Deeper Insights from Open-Ended Feedback

The Next Phase of AI in Market Research The world of AI is advancing at a breakneck pace, but in market research, the tools we’ve been handed often feel one step behind. While generative AI platforms like ChatGPT are grabbing headlines, many of the solutions tailored for research are still stuck in the past—offering simple… Continue reading Beyond Bolt-On: How Smarter AI Is Transforming Market Research

Asa arrives with over 25 critical market research skills to save insights professionals from the villain of time and power up their consumer empathy October 15, 2024—New York, NY—Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced Asa, the industry’s most powerful AI research assistant. Asa allows researchers to have a natural… Continue reading Canvs AI Introduces ‘Asa,’ the Industry’s Most Powerful AI Sidekick for Market Research Superheroes

New release allows researchers to customize analysis in minutes, boosting productivity without compromising accuracy and nuance. August 27, 2024 —Canvs AI, the leading insights platform built for text analysis, today announced a new AI collaboration feature allowing researchers to customize thematic analysis with natural language input. With this release, researchers can simply describe their research goals, tone… Continue reading Canvs AI Introduces Natural Language AI Customization for Thematic Analysis

July 25, 2024 —Canvs AI, the leading insights platform built for text analysis, today announced that it has successfully achieved the Service Organization Control (SOC) 2 Type 1 certification and is pending certification for SOC 2 Type 2. This achievement highlights Canvs AI’s commitment to upholding rigorous standards of security, availability, and confidentiality of customer… Continue reading Canvs AI Achieves SOC 2 Type 1 Certification

Canvs Ranked #1 Across all Text Analysis Index Reports for Relationship, Results, Implementation and Usability July 16, 2024 —Canvs AI, the leading insights platform built for unstructured feedback analysis, is ranked as the #1 text analysis solution for customer satisfaction in the latest Summer 2024 G2 reports, the leading software user review site. Canvs AI… Continue reading Canvs AI Tops G2 Rankings in Customer Satisfaction

July 11, 2024— NEW YORK, NY— Canvs AI, the leading insights platform built for analysis of unstructured feedback, today announced the appointment of Laura Kegley as Chief Revenue Officer (CRO). Kegley brings over two decades of experience leading sales teams at SaaS platforms offering cutting-edge AI solutions for consumer analytics and voice of the customer. Kegley joins… Continue reading Canvs AI Appoints Laura Kegley as Chief Revenue Officer

Insights Teams Get a Running Start at Data-Driven Storytelling from Unstructured Consumer Feedback June 27, 2024— NEW YORK, NY— Canvs AI, the leading insights platform for open-ended feedback, introduced new “order ahead” insights capabilities. These new capabilities allow users to accelerate data-driven storytelling with three new updates: Order ahead: Ask natural language research questions during the import… Continue reading Canvs AI Introduces “Order Ahead” AI Insights

I recently had the opportunity to present at ESOMAR’s AI Tools showcase, which featured a panel discussion with several brand insights leaders moderated by Vensa Hajnšek, senior manager of intelligence at Swarovski. The discussion served as a touchstone for the state of AI in market research: lots of experimentation, and real promise to elevate insights… Continue reading Brand Insights Leaders Reveal the Promise and Peril of Generative AI in Market Research