“Water, water, everywhere, nor any drop to drink,” wrote Samuel Taylor Coleridge in his epic poem The Rime of the Ancient Mariner. This quote is a powerful metaphor for the modern business landscape, where organizations are surrounded by a seemingly endless sea of customer data but lack the ability to effectively utilize it. Organizations today… Continue reading AI Text Analytics: Quenching the Thirst for Deeper Customer Empathy

As Ferris Bueller so wisely said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” With those wise words in mind, we wanted to take a moment to reflect on 2022 at Canvs as we turn the page to 2023. Text analytics continued to be… Continue reading Canvs AI 2022 Recap: Open Ends to Core Insights

Transform multi-language open-ended text into valuable insights with Canvs (New York, NY, December 16, 2022) – Canvs AI, the leader in text analytics for insights and CX, today introduced translation for Canvs MRX, allowing customers to analyze open-ended text from multiple languages directly on the Canvs platform. Translation for Canvs MRX, based on Google Cloud… Continue reading Canvs AI Introduces Translation for Canvs MRX Text Analytics Platform

Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape?  Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt Disney Company and the National Geographic Society, produces content across television networks in 172 countries… Continue reading National Geographic Explores Deeper Brand Insights with Canvs

Analyzing open-ended survey questions: the “Essential Guide” Framework The twists and turns of today’s dynamic consumer landscape means it has never been more important to have your finger on the pulse of evolving consumer preferences and behaviors, and what’s driving them. Insights from closed-ended questions tell you a lot about the consumer, but often missing… Continue reading Analyzing Open-Ended Survey Questions

We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to your research narrative, nothing beats the “qualitative pop” of open-ended questions. To be effective, open-ended… Continue reading The Best Open-Ended Survey Questions to Uncover Valuable Consumer Insights

We recently had the pleasure of speaking with our customer Chobani during both the Quirk’s Event in New York City and the TMRE @ Home virtual conference, where they presented one (well, actually three) of the most compelling case studies for the efficacy of open ends in insights.  First, while many (including myself) would initially… Continue reading How Chobani Uses Canvs for Analysis of Open-Ended Questions

Since its inception in 2003, Net Promoter Score (NPS) has long been considered the gold standard for measuring customer loyalty and perception. Developed by Fred Reichheld and Bain & Company, it was created with both brand and consumer in mind with the premise that a single question could provide a leading indicator of customer loyalty… Continue reading Understanding NPS Survey Open End Analysis: Unlocking the Why

In our experience, market research and consumer insights professionals often have a love/hate relationship with open-ended questions. From one perspective, they help uncover valuable insights, but on the other hand, they’re notoriously difficult to analyze due to the complexity and variety of human expression. In this article, we’ll clarify the difference between open-ended and closed-ended… Continue reading How to Get the Most From Your Open-Ends