I recently had the opportunity to present at ESOMAR’s AI Tools showcase, which featured a panel discussion with several brand insights leaders moderated by Vensa Hajnšek, senior manager of intelligence at Swarovski. The discussion served as a touchstone for the state of AI in market research: lots of experimentation, and real promise to elevate insights… Continue reading Brand Insights Leaders Reveal the Promise and Peril of Generative AI in Market Research

For consumer insights professionals, the promise of generative AI is clear – enhanced efficiency through automation and elevated data storytelling capabilities. Being able to quickly and seamlessly translate vast amounts of unstructured consumer feedback data into polished insights has obvious operational benefits. From dramatically reducing time spent reading through verbatim comments, to surfacing thematic trends… Continue reading Why High-Trust AI is Critical for Unlocking Consumer Insights

Fulcrum Equity Partners leads $15 million fundraise to accelerate  growth for leading AI insights platform September 27, 2023 — For consumer brands, empathy—understanding how your customer feels and why they feel that way—is one of most critical sources of differentiation. In fact, Tillamook, the modern dairy brand, has conducted a study showing that their most… Continue reading Canvs AI Secures Funding to Operationalize Empathy for Insights & Experience Leaders

Discover how to use text analytics to improve your customer experience. Learn the basics of text analytics, potential challenges and best practices for getting started.

Discover how to use text analytics to improve your customer experience. Learn the basics of text analytics, potential challenges and best practices for getting started.

“Unlock the hidden value of text in your consumer survey data with text analytics! Learn how to analyze open-ended questions and get more actionable results from your research projects.”

“Discover the power of sentiment analysis and learn how to choose the right tool for your market research and CX needs. Find out what a sentiment analysis tool is and how it can help you gain valuable insights!”

“Water, water, everywhere, nor any drop to drink,” wrote Samuel Taylor Coleridge in his epic poem The Rime of the Ancient Mariner. This quote is a powerful metaphor for the modern business landscape, where organizations are surrounded by a seemingly endless sea of customer data but lack the ability to effectively utilize it. Organizations today… Continue reading AI Text Analytics: Quenching the Thirst for Deeper Customer Empathy

As Ferris Bueller so wisely said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” With those wise words in mind, we wanted to take a moment to reflect on 2022 at Canvs as we turn the page to 2023. Text analytics continued to be… Continue reading Canvs AI 2022 Recap: Open Ends to Core Insights