There are few, scalable substitutes for the color and nuance that open-ended responses deliver. They help present a more complete picture of the consumer, answering the “why” without the bias of a priori options. In some cases, they’re critical to the research mission itself, as in unaided awareness, recall studies, or analysis of reviews and… Continue reading Is Analysis of Open-Ended Responses Generating Core Insights?

NEW YORK – Canvs AI, the leading text analytics platform for consumer insights, announced today that Kantar has successfully incorporated Canvs MRX into their Shopper Marketing methodologies for in-store and online communications testing. Kantar’s Shopper Marketing practice helps retailers understand and optimize purchase journeys, and store, shelf and point-of-sale layouts, to sell more and boost brands.… Continue reading Kantar Selects Canvs AI to Power Text Analytics in Retail Research Practice

In today’s mobile-first world, SMS-based customer engagement is proving to be one of the most effective channels for consumer-facing companies. By some estimates, SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing. One company is helping customers capitalize on this rate of engagement to incorporate customer experience (CX)… Continue reading LeadWire Powers SMS-based CX Survey Platform with Canvs AI