Back to Library GreenBook Tech Showcase: Text Analytics for Brand Tracking https://vimeo.com/760377198 Brands are constantly working to understand their consumers, improve their products and services, and build strong brand equity. The open-ended questions in brand tracking studies are vital to capturing feedback without bias, especially when it comes to unaided awareness and perception, but difficult… Continue reading GreenBook Tech Showcase: Text Analytics for Brand Tracking
Back to Library GreenBook Webinar: Leveraging the #1 Emerging Research Method to Generate Core Insights from Open-Ended Questions https://vimeo.com/760375720 Insights & customer experience teams have the unique challenge of presenting a clear and timely view of consumer trends while navigating a fast-changing and dynamic environment. As a result, the do-it-yourself (DIY) research movement has rapidly… Continue reading Leveraging the #1 Emerging Research Method to Generate Core Insights from Open-Ended Questions
Back to Library By: Canvs eBook | February 16, 2022 Download our eBook: The Essential Guide to Insights with Open-Ended Analysis In this eBook you’ll learn: How open ends are used in the context of a type of research What questions open ends help answer Why open ends are critical to… Continue reading eBook: The Essential Guide to Insights with Open-Ended Analysis