Analyzing open-ended survey questions: the “Essential Guide” Framework The twists and turns of today’s dynamic consumer landscape means it has never been more important to have your finger on the pulse of evolving consumer preferences and behaviors, and what’s driving them. Insights from closed-ended questions tell you a lot about the consumer, but often missing… Continue reading Analyzing Open-Ended Survey Questions

Open Ends Analyzed by Canvs Customers Increased 3X Year-over-Year  NEW YORK — Canvs AI, the leading text analytics platform for consumer insights, announced today new platform updates to support the massive growth in demand for analysis of open-ended text. According to Greenbook’s 2022 Insights Practice GRIT Report, DIY text analysis methods were the fastest growing and #1… Continue reading Canvs AI Delivers Text Analytics Platform Updates to Scale Analysis of Open-Ended Questions

TL; DR  Currently, House of the Dragon is outpacing Lord of the Rings: The Rings of Power in generating commentary surrounding the programs. However, The Rings of Power has generated more Emotional Reactions and a higher Reaction Rate (passion rate). House of the Dragon has seen significantly higher rates of positive Emotional Reactions such as… Continue reading New Series Comparison: Analyzing House of the Dragon and Lord of the Rings: The Rings of Power following their late Summer premieres

We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to your research narrative, nothing beats the “qualitative pop” of open-ended questions. To be effective, open-ended… Continue reading The Best Open-Ended Survey Questions to Uncover Valuable Consumer Insights