Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape?  Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt Disney Company and the National Geographic Society, produces content across television networks in 172 countries… Continue reading National Geographic Explores Deeper Brand Insights with Canvs

Analyzing open-ended survey questions: the “Essential Guide” Framework The twists and turns of today’s dynamic consumer landscape means it has never been more important to have your finger on the pulse of evolving consumer preferences and behaviors, and what’s driving them. Insights from closed-ended questions tell you a lot about the consumer, but often missing… Continue reading Analyzing Open-Ended Survey Questions

We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to your research narrative, nothing beats the “qualitative pop” of open-ended questions. To be effective, open-ended… Continue reading The Best Open-Ended Survey Questions to Uncover Valuable Consumer Insights

We recently had the pleasure of speaking with our customer Chobani during both the Quirk’s Event in New York City and the TMRE @ Home virtual conference, where they presented one (well, actually three) of the most compelling case studies for the efficacy of open ends in insights.  First, while many (including myself) would initially… Continue reading How Chobani Uses Canvs for Analysis of Open-Ended Questions

Commentary featured in the 2021 edition of Greenbook’s GRIT Report. Signs are showing that Market Research is now a product-led industry. Having nearly 2 decades of supplier-side experience building and growing products, I have a long view into an industry that for eternity was considered lagging in terms of innovation. Consolidation often led to innovative… Continue reading Is MRX Finally a Term of Innovation?

“What is the purpose of text?” An open-ended response is intended to answer or explain their intent, feelings, or behavior. Text analytics is a question and answer problem; one that to date has underperformed for various reasons, and has been made more difficult by changing language and technology. Text analytics options, however, are advancing. Artificial… Continue reading What is Text Analysis?

At Canvs, our patented technology decodes open-ended text responses on a spectrum of 42 core emotions to give you insight into how your customers are feeling and why. We use unnatural language processing AI to understand the ever-evolving language in digital conversations, including all the nuances of modern language, such as slang, short-hand, and emoticons,… Continue reading Extract Even More Emotional Insight from Market Research with Crosstabs

Making informed decisions requires information. Unfortunately, it can be difficult for businesses to collect and analyze vital information that comes from customers. For many businesses, this challenge presents as an inability to collect accurate customer insights due to the ineffective ability to read and analyze customer feedback.  However, the benefits are quite clear. When a… Continue reading What is Customer Insight?

According to Forrester, 2021 will bring a continued growth in focus on Customer Insights, with expanded reliance on Emotional Analytics. They predict that firms will increase their budgets for emotion analytics in the quest to gain a competitive advantage by understanding their customers’ behavior.  In the massive global research industry that tries to understand consumer… Continue reading The Changing Landscape of Market Research