Open End Blog

News, product updates, tips & tricks and insights from the world of Canvs

Is Analysis of Open-Ended Responses Generating Core Insights?

There are few, scalable substitutes for the color and nuance that open-ended responses deliver. So why do so many researchers I speak with view open ends as a bit of an afterthought?

May 23, 2022 | 5 min

Kantar Selects Canvs AI to Power Text Analytics in Retail Research Practice

Kantar has successfully incorporated Canvs MRX into their Shopper Marketing methodologies for in-store and online communications testing.

May 17, 2022 | 5 min

How analyzing open-ended questions in product research adds critical flavor to the insights recipe

As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services.

April 5, 2022 | 5 min

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Canvs AI Advances High-Trust AI With Latest Release

New AI Story Assist™ Executive Summary Includes Interactive Citations and Instant Data Quantification, Boosting Insights Productivity and Confidence April 11, 2024 — Canvs AI, the leading insights platform built for text analysis, advances high-trust AI for insights discovery with the…

Canvs AI Ranked #1 Text Analysis Solution in North America by G2

Canvs Earns Highest Relationship Score based on Quality of Support, Likelihood to Recommend and Ease of Doing Business April 11, 2024 — Canvs AI, the leading insights platform built for text analysis, is now ranked as the #1 text analysis solution in North…

Why High-Trust AI is Critical for Unlocking Consumer Insights

For consumer insights professionals, the promise of generative AI is clear - enhanced efficiency through automation and elevated data storytelling capabilities. Being able to quickly and seamlessly translate vast amounts of unstructured consumer feedback data into polished insights has obvious…

Product

The Beginner’s Guide to Canvs Exports

3 min Read

You took the time to put together a phenomenal survey and collected your sample. You have exposed valuable insights via Canvs. Now you’ve got rich data full of insights to transform into an engaging presentation… but how do you get it there? What are your options when it comes to data and visual exports from… Continue reading The Beginner’s Guide to Canvs Exports

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