The last two years have witnessed one of the most transformative periods for TV viewership. Adoption of streaming by consumers skyrocketed during the pandemic with more than 15 million years’ worth of content streamed in 2021, showing no signs of slowing down. In the meantime, consumers’ reached for content that hit the right notes, whatever… Continue reading Canvs AI Presents the “All the Feels” Awards for 2021

In our experience, market research and consumer insights professionals often have a love/hate relationship with open-ended questions. From one perspective, they help uncover valuable insights, but on the other hand, they’re notoriously difficult to analyze due to the complexity and variety of human expression. In this article, we’ll clarify the difference between open-ended and closed-ended… Continue reading How to Get the Most From Your Open-Ends

Are we currently experiencing the golden age of empathy? While empathy has always been an important driver of value for both employees and customers, consensus about the universal importance of empathy has never been higher.  We saw this demonstrated over the course of the pandemic, as companies needed to understand the consumer – who were,… Continue reading Why Empathy as a Competitive Differentiator Matters More than Ever