- 2 min Read
At Canvs, our patented technology decodes open-ended text responses on a spectrum of 42 core emotions to give you insight into how your customers are feeling and why. We use unnatural language processing AI to understand the ever-evolving language in digital conversations, including all the nuances of modern language, such as slang, short-hand, and emoticons,… Continue reading Extract Even More Emotional Insight from Market Research with Crosstabs
- 4 min Read
Making informed decisions requires information. Unfortunately, it can be difficult for businesses to collect and analyze vital information that comes from customers. For many businesses, this challenge presents as an inability to collect accurate customer insights due to the ineffective ability to read and analyze customer feedback. However, the benefits are quite clear. When a… Continue reading What is Customer Insight?
- 2 min Read
According to Forrester, 2021 will bring a continued growth in focus on Customer Insights, with expanded reliance on Emotional Analytics. They predict that firms will increase their budgets for emotion analytics in the quest to gain a competitive advantage by understanding their customers’ behavior. In the massive global research industry that tries to understand consumer… Continue reading The Changing Landscape of Market Research
- 16 min Read
Canvs CEO and Founder Jared Feldman recently joined Jamin Brazil on his podcast, Happy Market Research. The two discussed Jared’s past, how to navigate a successful career in market research, and the future of market research. Learn interesting tidbits about Jared as well as how Canvs built a platform that enables anyone to take their… Continue reading 7 Questions with our CEO and Founder Jared Feldman on Happy Market Research Podcast
- 4 min Read
Emotion measurement is an ingrained skill that we nurture and enhance throughout our lives. In the digital age, we have sought to combine communication and technology. As a result, we can now measure emotions and communicate their meaning using AI and machine learning. In a broad sense, this advancement brings us closer to one another… Continue reading What is Emotion Measurement?
