Quirk’s Los Angeles is just around the corner, and we’re looking forward to connecting with the insights and CX community in Burbank! As one of the premier events for market researchers, Quirk’s LA is the perfect place to explore how AI is shaping the future of consumer understanding, from generative AI in research workflows to… Continue reading The Canvs AI Guide to Quirk’s LA: Must-See AI Sessions & Local Hot Spots

Understanding the authentic voice of the customer is no longer a nice-to-have—it’s a business imperative. While metrics like Net Promoter Score (NPS) and Customer Satisfaction (CSAT) surveys have long served as benchmarks for customer experience, these quantitative measures only tell part of the story. To build true customer empathy and drive actionable insights, organizations must… Continue reading Why Unstructured Feedback is Key to Authentic Voice of Customer (VoC) Analysis

Remember when “customer experience” meant having a decent website and responding to complaints? Those days are long gone. As we look toward 2025, the CX landscape is evolving faster than ever, driven by rising customer expectations and technological innovation. But here’s the plot twist: while AI and automation are stealing headlines, emotional intelligence and empathy… Continue reading Five Voice of Customer (VoC) Trends for 2025: Why Empathy Will Be Your Secret Weapon

Think empathy is just a feel-good buzzword? Think again. In today’s experience-driven economy, understanding and connecting with customer emotions isn’t just good karma—it’s good business. Research shows that brands that form emotional connections with their customers enjoy a staggering 306% higher lifetime value. Now that’s something to feel good about. Incorporating unstructured feedback into your… Continue reading The ROI of Empathy: How Understanding Customer Emotions Drives Business Growth

AI Insights Platform Helps Tillamook Foster Deeper Consumer Empathy, Brand Loyalty and Customer Value Canvs AI, the leading AI insights platform for text analysis, today announced that Tillamook, the farmer-owned cooperative and leading national dairy brand, has adopted Canvs to bring AI capabilities into its Consumer and Market Insights team for analysis of unstructured consumer feedback. With… Continue reading Tillamook Selects Canvs AI for Analysis of Unstructured Consumer Feedback

Consumer expectations, preferences, and behaviors are evolving at an accelerated rate, so it’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services. Product user testing a critical tool for consumer insights teams to… Continue reading Analyzing open-ended questions in product user testing: Adding critical flavor to the insights recipe

“Discover the power of sentiment analysis and learn how to choose the right tool for your market research and CX needs. Find out what a sentiment analysis tool is and how it can help you gain valuable insights!”

Rihanna & Fenty Beauty Were the Game’s MVPs Super Bowl LVII is now in the history books, and as always, it was a major cultural event that generated a lot of attention on social media. With nearly 7 million total tweets, the Super Bowl continues to be a major driver of online conversation. Once again,… Continue reading Super Bowl LVII Stats According to AI Text Analysis

Question: How does an iconic, 134-year-old brand navigate the modern, multi-media landscape?  Answer: With great customer empathy and nuance. National Geographic is both a storied brand and a modern media company. National Geographic Media, a joint venture between The Walt Disney Company and the National Geographic Society, produces content across television networks in 172 countries… Continue reading National Geographic Explores Deeper Brand Insights with Canvs