The Next Phase of AI in Market Research The world of AI is advancing at a breakneck pace, but in market research, the tools we’ve been handed often feel one step behind. While generative AI platforms like ChatGPT are grabbing headlines, many of the solutions tailored for research are still stuck in the past—offering simple… Continue reading Beyond Bolt-On: How Smarter AI Is Transforming Market Research

Asa arrives with over 25 critical market research skills to save insights professionals from the villain of time and power up their consumer empathy October 15, 2024—New York, NY—Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced Asa, the industry’s most powerful AI research assistant. Asa allows researchers to have a natural… Continue reading Canvs AI Introduces ‘Asa,’ the Industry’s Most Powerful AI Sidekick for Market Research Superheroes

I recently had the opportunity to present at ESOMAR’s AI Tools showcase, which featured a panel discussion with several brand insights leaders moderated by Vensa Hajnšek, senior manager of intelligence at Swarovski. The discussion served as a touchstone for the state of AI in market research: lots of experimentation, and real promise to elevate insights… Continue reading Brand Insights Leaders Reveal the Promise and Peril of Generative AI in Market Research

For consumer insights professionals, the promise of generative AI is clear – enhanced efficiency through automation and elevated data storytelling capabilities. Being able to quickly and seamlessly translate vast amounts of unstructured consumer feedback data into polished insights has obvious operational benefits. From dramatically reducing time spent reading through verbatim comments, to surfacing thematic trends… Continue reading Why High-Trust AI is Critical for Unlocking Consumer Insights

Fulcrum Equity Partners leads $15 million fundraise to accelerate  growth for leading AI insights platform September 27, 2023 — For consumer brands, empathy—understanding how your customer feels and why they feel that way—is one of most critical sources of differentiation. In fact, Tillamook, the modern dairy brand, has conducted a study showing that their most… Continue reading Canvs AI Secures Funding to Operationalize Empathy for Insights & Experience Leaders

Discover how to use text analytics to improve your customer experience. Learn the basics of text analytics, potential challenges and best practices for getting started.

Discover how to use text analytics to improve your customer experience. Learn the basics of text analytics, potential challenges and best practices for getting started.

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