We're now integrated with Qualtrics to streamline the analysis of open ends as part of your research workflow!
  • April 5, 2022
  • 4 min Read

As the world around us continues to change, consumer expectations, preferences, and behaviors continue to adapt at an accelerated rate. It’s never been more important for brands to take a human-centered approach to their product development, understanding the problems their users experience every day, and how they experience their offerings or services. It’s critical for… Continue reading How analyzing open-ended questions in product research adds critical flavor to the insights recipe

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