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Artificial Intelligence is suddenly everywhere, but how can insights leaders effectively use AI for real impact today? In this session you’ll hear from the head of research and data science at the Fossil Group, a global fashion leader, about the practical application of AI in their research. This conversation cuts through AI hype, showcasing its practical use in interpreting open-ended consumer feedback and guiding smarter business decisions through empathy. Don’t miss this unique opportunity to learn about AI’s real-world application in market research and insights. Gain knowledge on how to harness AI to foster customer empathy and accelerate your own insights discovery process.