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A Chobani Case Study: Analyzing Open-Ended Responses for Better Retail Partnerships

From post-pandemic shopping habits to inflation, consumer brands need to keep pace with the rapidly-evolving retail landscape. Greek yogurt pioneer and modern food company Chobani utilizes custom quantitative surveys to help inform their retailer category partnerships and strategies. With limited survey length, open-ended questions serve as a critical source of consumer feedback. In this presentation, leaders from Chobani’s insights and analytics team and insights platform, Canvs AI share a case study on how Chobani unlocked core insights from open ends to better understand the consumer.

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See Canvs in action

Schedule a demo to see how Canvs automates text analysis, saves time, and improves insights from open-ended text!