Integration Makes it Easier than Ever for Forsta/Decipher Users to Generate Meaningful Insights from Open-Ended Survey Questions
(New York, New York, October 11, 2022) – Canvs AI, the leading text analytics platform for consumer insights and CX, today announced a new connector for the Forsta Survey platform (formerly FocusVision Decipher). With this integration, Forsta Survey users can import responses to open-ended questions, along with relevant cross-tab data, directly into Canvs for analysis. This latest integration follows Canvs’ introduction of its connector to Qualtrics earlier this year.
“Responses to open-ended questions should be one of the most valuable sources of consumer feedback and sentiment, but they’re underutilized because researchers don’t have the tools to analyze them with accuracy and efficiency,” said Jared Feldman, Founder & CEO of Canvs AI. “We designed Canvs AI to be easy for research and CX pros to quickly generate meaningful, statistically significant insights from open ends. The introduction of these integrations – with more to follow – now makes it even easier to bring data into the Canvs platform.”
Using the connector requires no coding. Users with a Forsta Surveys / Decipher account simply authenticate with their API credentials to establish the initial connection. Once configured, users can select a Decipher survey to import into Canvs, with the ability to define which open- and close-ended responses are made available for analysis as part of Canvs’ guided import workflow.
The connectors to both Decipher and Qualtrics are now available for all Canvs MRX users by selecting the import option within the Canvs MRX Uploader.
About Canvs AI
Canvs AI is the easiest, fastest and most accurate insights platform for analyzing open-ended text from virtually any source, including surveys, customer reviews and social media. Canvs is used by some of the world’s most admired brands, research agencies, and media & entertainment companies to accelerate time-to-insights, reduce cost, and deepen understanding of consumers. For more information or to request a customized demo, please visit https://canvs.ai/ or email sales@canvs.ai.
