Consumer responses to open-ended questions are gold, but the time and expense of analyzing them limit their use. Significantly reduce hours spent hand-coding and deciphering open-ended survey responses.
Canvs is powered by AI and machine learning that was trained on social media, providing a rich ontology based on the way humans actually communicate (emojis and misspellings included at no extra cost). This produces remarkably accurate analysis that transforms unstructured text data into themes, topics and emotions. Additionally, Canvs’ patented model of 42 emotions goes beyond basic sentiment to unlock a rich, nuanced understanding of consumer feedback.
Along with striking visuals, Canvs’ intuitive, easy-to-use dashboard has a powerful drill-down architecture allowing you to quickly filter, compare and dig into the analysis of open-ended text. Canvs analyzes open- and close-ended responses to identify statistically significant insights automatically. Additionally, powerful boolean search capabilities allow researchers to quickly search and filter based on emotions, topics, codes, text or closed-ended questions.
Canvs is trained on language from billions of conversations, however, you may want to tailor your output for a truly custom experience. Canvs allows you to add, remove or reclassify Topics, Emotions or Codes, and to save common scenarios as rules that can be automatically applied to future data sets.
Better understand consumer attitudes, particularly when it comes to new or quickly-evolving topics. Open ends capture the emotions and emotional intensity consumers have towards a topic.
Understand the “why” behind your customer experience ratings by identifying topics, categories and themes correlating with detractors (or promoters). Capture overall sentiment as well as nuanced emotion and what’s driving those feelings.
Online review, product forums and direct surveys provide powerful feedback your product teams need to delight your customers. Capture how consumers feel about your product or concept, and what specific attributes they perceive or value.
Emotional response is at the heart of effective content. Canvs allows you to quickly identify if content is hitting the mark, and dig into the data to understand which concepts and ideas are resonating and/or overall ad recall.
In the age of the empowered, informed consumer, brand and brand trust matter more than ever. Open-ended questions in brand and awareness studies are critical to measuring unaided awareness and key attributes of the brand, product or concept.
Canvs allows you to quickly and easily import data sets (xls or csv) with an intuitive, guided survey uploader tool. Additionally, Canvs APIs can be used to automate ingest of data from survey platforms, customer reviews and other customer engagement platforms. Additionally, Canvs APIs can be used to automatically integrated analysis with native applications and popular 3rd-party business intelligence tools.
Utilize Canvs directly in your platform to deliver text analytics and sentiment analysis as part of your user experience. Canvs is a better, more actionable framework for emotional and topical processing. Canvs APIs are used by developers and brands to integrate text analytics into applications.
Need a hand? Canvs offers professional managed services packages to support your organization, from data management to full survey open end coding, analysis and reporting.
I was first exposed to Canvs when it came to coding the 2021 GRIT Top 50 responses and was completely won over by a tool that replaced my manual coding process in Excel. Partnering with their team created invaluable efficiencies for me and best of all, I’ll be able to streamline the process each time around thanks to Canvs Rules and AI automation.
The ability for Canvs to automate and simplify a process that has taken hours of my life is awesome.
The insights that C Space is able to derive using the Canvs platform are helping us to provide more value to our clients and work more efficiently.
C Space is leveraging the data we now have at our fingertips to understand our clients’ customers on a deeper level, while enabling us to move faster.
Using Canvs for analysis of open-ended responses in our communications testing gives us a proven and consistent approach for testing and benchmarking emotional engagement at product, brand and category level and, in turn, continue to deliver breakthrough insights for our clients.
We’d love to hook you up with a demo and free trial so you can experience Canvs for yourself.
Schedule a demo to see how Canvs automates text analysis, saves time, and improves insights from open-ended text!
See how Canvs automates text analysis, saves time, and improves insights from open-ended text!
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