Don't miss Jessica Bates from National Geographic and Trip Kucera from Canvs during TMRE Continued | Dec 6th at 12:10 PM ET

Canvs MRX

Open Ends to Insights

Canvs MRX is the easiest and most accurate insights platform to understand open-ended text.

Consumer and market insights teams love Canvs because it dramatically accelerates the time it takes to analyze unstructured data, such as survey verbatims, while providing deeper insights into why consumers feel the way they do.

What our customers say about Canvs

Stop Wasting Open Ends​

Consumer responses to open-ended questions are gold, but the time and expense of analyzing them limit their use. Significantly reduce hours spent hand-coding and deciphering open-ended survey responses.

Unlock Powerful Insights​

Canvs is powered by AI and machine learning that was trained on social media, providing a rich ontology based on the way humans actually communicate (emojis and misspellings included at no extra cost). This produces remarkably accurate analysis that transforms unstructured text data into themes, topics and emotions. Additionally, Canvs’ patented model of 42 emotions goes beyond basic sentiment to unlock a rich, nuanced understanding of consumer feedback.

No complex Boolean strings!

Along with striking visuals, Canvs’ intuitive, easy-to-use dashboard has a powerful drill-down architecture allowing you to quickly filter, compare and dig into the analysis of open-ended text. Canvs analyzes open- and close-ended responses to identify statistically significant insights automatically. Additionally, powerful boolean search capabilities allow researchers to quickly search and filter based on emotions, topics, codes, text or closed-ended questions.

Control Freak Approved​

Canvs is trained on language from billions of conversations, however, you may want to tailor your output for a truly custom experience. Canvs allows you to add, remove or reclassify Topics, Emotions or Codes, and to save common scenarios as rules that can be automatically applied to future data sets.

But wait, there’s more

Use Cases

Canvs is used by some of the world’s leading brands to streamline and enrich their insights, from analysis of market and customer surveys to unlocking the insights within customer reviews.

Consumer behavior research

Better understand consumer attitudes, particularly when it comes to new or quickly-evolving topics. Open ends capture the emotions and emotional intensity consumers have towards a topic.

Customer experience (CX) and NPS surveys

Understand the “why” behind your customer experience ratings by identifying topics, categories and themes correlating with detractors (or promoters). Capture overall sentiment as well as nuanced emotion and what’s driving those feelings.

Product feedback and concept testing

Online review, product forums and direct surveys provide powerful feedback your product teams need to delight your customers. Capture how consumers feel about your product or concept, and what specific attributes they perceive or value.

Audience feedback and ad tests

Emotional response is at the heart of effective content. Canvs allows you to quickly identify if content is hitting the mark, and dig into the data to understand which concepts and ideas are resonating and/or overall ad recall.

Brand & awareness studies

In the age of the empowered, informed consumer, brand and brand trust matter more than ever. Open-ended questions in brand and awareness studies are critical to measuring unaided awareness and key attributes of the brand, product or concept.


    Canvs allows you to quickly and easily import data sets (xls or csv) with an intuitive, guided survey uploader tool. Additionally, Canvs APIs can be used to automate ingest of data from survey platforms, customer reviews and other customer engagement platforms. Additionally, Canvs APIs can be used to automatically integrated analysis with native applications and popular 3rd-party business intelligence tools.

    Build on Canvs

    Utilize Canvs directly in your platform to deliver text analytics and sentiment analysis as part of your user experience. Canvs is a better, more actionable framework for emotional and topical processing. Canvs APIs are used by developers and brands to integrate text analytics into applications.

    Professional Services

    Need a hand? Canvs offers professional managed services packages to support your organization, from data management to full survey open end coding, analysis and reporting.

    Canvs provides simple pricing tiers based on the volume of open-ended text you’re analyzing or number of projects (for agencies).

    Ready to get started?

    We’d love to hook you up with a demo and free trial so you can experience Canvs for yourself.


    See Canvs in action

    Schedule a demo to see how Canvs automates text analysis, saves time, and improves insights from open-ended text!


    See Canvs in action

    Schedule a demo to see how Canvs automates text analysis, saves time, and improves insights from open-ended text!


    Schedule a demo

    See how Canvs automates text analysis, saves time, and improves insights from open-ended text!


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