Open-ended text verbatims are a powerful source of consumer understanding and empathy, but the time, cost and complexity of analysis means most unstructured feedback doesn’t get used effectively (or at all!). In Greenbook’s Insights Tech Showcase, we show how generative AI accelerates insights from open-ended text, empowering researchers with better data-driven storytelling in less time. You’ll see how our platform combines structured analysis with our groundbreaking generative AI sidekick AI Story Assist™ to unlock insights from open ends and elevate your empathy.