In the realm of insights, consumer empathy reigns supreme. However, the abundance of unstructured feedback channels, such as customer communities, interviews, online reviews, and support chats, makes it challenging for brands to grasp consumers’ sentiments and motivations. Ironically, AI insights technology has emerged as a promising and proven application for unlocking themes and emotions in unstructured feedback. In this showcase, we show how high-trust generative AI accelerates insights from open-ended text, empowering researchers with better data-driven storytelling in less time. You’ll see how Canvs combines structured analysis with its groundbreaking generative AI Story Assist to unlock insights from open-ended responses and elevate your empathy.