Canvs TV
Understand how your
audience feels and why
The industry standard for emotion and topic
measurement for OTT and linear TV.
As the new “water cooler” for TV, social media conversations are an indispensable resource for media and entertainment brands seeking to understand consumer reactions to programming and the moments, topics and talent driving those discussions. Canvs provides unique access to a direct data feed from Twitter, YouTube and Facebook, program and talent data across all major OTT and linear TV providers, and advanced, AI-powered text analysis and emotion measurement.
Understand All the Feels
Emotion and topic measurement
Users can view emotions and topics, in both linear and 24/7 timeframes, and easily drill down into the specific comments for any emotion and topic, whether emotional or neutral.
Discover your “Whys"
Understand what’s driving the discussion
Examine key drivers and topics behind the reactions of viewers which expose actionable insights. Drivers and topics expand the understanding and impact of programming elements including talent, characters, and plot.
Show and Tell
Powerful, flexible reporting
Explore, compare and filter data within the Canvs dashboard, or export Canvs visualization and analysis directly to PowerPoint, Excel or png.
Be the master of your TV domain
Competitive show and airtime benchmarks
Benchmark performance against competitive networks and programs to validate or correct assumptions and decisions.
Through the Cross-Platform Looking Glass
Track Show engagement across multi channel monitoring
Track show engagement across TV (linear & OTT airings) and owned social media (YouTube, Facebook & Instagram) to get a complete picture of audience engagement.
Use Cases
Pilot testing
Get early and accurate reads on audience response to shows and trailers at scale. Discover what plotlines resonate and learn how people feel about characters.
Marketing
Optimize marketing and promotion based on what’s resonating and utilize social channels to understand and measure pre-release reactions.
Advertiser engagement
Empathy is the new black. Measure and compare emotional engagement with your shows, create compelling “why buys” for advertisers, and deep dive into branded content and talent effectiveness.
Professional Services
Need a hand? Canvs offers professional managed services packages to support your organization, from data management to full survey open end coding, analysis and reporting.
Ready to get started?
We’d love to hook you up with a demo and free trial so you can experience Canvs for yourself.
