New Update Helps Unlock the Hidden Value of Open Ends in Tracking Surveys

Canvs AI, the leading text analytics platform for consumer insights, announced new tracking capabilities for its Canvs MRX solution today. With this update, which marks the first text analytics solution designed specifically for tracking studies, insights teams can unlock the full value of open-ended responses to tracker surveys through Canvs’ AI-powered insights platform. 

This update extends the core text analytics capabilities of Canvs MRX to support tracker projects, including:

• Tracking collections: Organize multiple waves of a tracker within a single tracker collection and easily add new waves or edit waves in existing collections;
• Emotion measurement: Measure and benchmark emotional reaction to brands and experiences over time; and
• Longitudinal comparison: Perform comparative, longitudinal analysis of open ends across tracking waves, including a new “Quick Compare” option within a wave collection.

“Tracking studies are one of the most prevalent forms of brand, product and consumer research, and, in turn, open-ended questions are vital to capturing consumer feedback without question bias,” said Erinn Taylor, EVP of Product & Platform for Canvs AI. “Unfortunately, open ends are also challenging to analyze efficiently. The new tracking capabilities in Canvs MRX continue our mission of helping insights teams unlock the full value of open ends in their research, including trackers.”

First Watch Restaurants, an award-winning daytime dining restaurant concept with more than 430 restaurants in 28 states, recently adopted Canvs to streamline analysis of customer feedback. These new tracking capabilities are a huge unlock for their consumer insights team to understand that feedback over time.

“We’re always seeking to understand why and how First Watch customers make the dining decisions they do, which is why as we expand our conversations with our customers, we’re so interested in the evolution of trends over time,” said Melissa Walsh, Sr. Customer Insights Analyst at First Watch Restaurants, Inc. “With the Canvs platform, we can conduct various analyses and act on these insights in ways we couldn’t accomplish previously given the large volume of responses. The tracking capabilities will be a game-changer for us, allowing us to monitor the customer satisfaction drivers over time, as well as the emotional reaction to the restaurant experience and new menu offerings.”

Join the Product Tour

Canvs will feature these new tracking capabilities in the next Canvs Product Tour on Thursday, June 16th at 2 pm ET. Register to join at https://bit.ly/3xP5kNN.