Fossil Group is a global design, marketing, distribution, and innovation company serving customers across 150 countries, with 450 company-owned retail locations. After evaluating various text analysis tools, Fossil Group selected Canvs AI for its accurate analysis and user-friendly experience, allowing the market research team to customize their analysis.

The Data Science & Market Research team at Fossil Group aims to enhance ROI by making smarter decisions based on honesty and scientific rigor. Previously, they manually reviewed each open-ended response, which took several weeks to process. Since implementing Canvs AI, data processing time has significantly reduced to just thirty minutes. This enables the team to uncover relevant and empathetic Voice of the Customer insights throughout the customer journey in a fast and more efficient manner.

In this session, Canvs AI CEO Jared Feldman and Fossil Group Head of Data Science & Market Research Deepa Iyer share how Canvs AI helps Fossil Group capture deeper insights and consumer empathy through analyzing open-ended responses, while also highlighting the significant productivity boost achieved through AI.