Video: Fandango Case Study from Quirk's Event LA
Managing Customer & Digital Experience Using Unstructured Feedback
With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango, the company behind the popular movie ticketing service, as well as sites like RottenTomtoes.com and the Vudu streaming service. Fandango’s digital research team needed a way to quickly capture and understand customer feedback across its digital properties without lengthy, multi-question surveys. Watch this video from The Quirk's Event LA to learn how Fandango utilizes open-ended feedback across its research, using AI-powered text analytics from Canvs to efficiently, accurately, and consistently turn unstructured text from open ends into critical insights that drive exceptional digital experience.
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