Customer Video: How Fossil Group Accelerates Consumer Insights and Empathy - TMRE @ Home
Real-World AI in Action:
Fossil Group is a global design, marketing, distribution, and innovation company serving customers across 150 countries, with 450 company-owned retail locations. After evaluating various text analysis tools, Fossil Group selected Canvs for its accurate analysis and user-friendly experience, allowing the market research team to customize their analysis.
The Data Science & Market Research team at Fossil Group aims to enhance ROI by making smarter decisions based on honesty and scientific rigor. Previously, they manually reviewed each open-ended response, which took several weeks to process. Since adopting Canvs, data processing time has significantly reduced to just thirty minutes. This enables the team to fully leverage open-ended feedback, connecting with customers and cultivating lasting relationships that drive higher satisfaction and increased loyalty.
In this session, Fossil Group's Damian Fernandez-Lamela and Deepa Iyer share how Canvs helps them capture deeper insights and consumer empathy through analyzing open-ended responses, while also highlighting the significant productivity boost achieved through AI.
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