Quirk’s Los Angeles is just around the corner, and we’re looking forward to connecting with the insights and CX community in Burbank! As one of the premier events for market researchers, Quirk’s LA is the perfect place to explore how AI is shaping the future of consumer understanding, from generative AI in research workflows to unlocking deep emotional insights in unstructured feedback.
Whether you’re looking to attend cutting-edge AI-focused sessions, network with insights professionals, or just grab a meal near the conference venue, this guide has you covered. Below, we’ve curated the top AI sessions you won’t want to miss, as well as some of the best eateries nearby. Let’s dive in!
Top AI-Focused Sessions to Attend
1. How Fabletics activates unstructured feedback: Elevating member empathy and product innovation with AI
Room 2 | 1:00 pm – 1:30 pm | Wednesday, February 26
This session explores how Fabletics uses Canvs AI to analyze unstructured feedback, transforming Voice of the Customer (VoC) insights into actionable strategies for brand health and product innovation.
2. AI in action: How Bacardi used gen AI to map occasions, bring them to life and drive growth
Room 3 | 3:30 pm – 4:00 pm | Wednesday, February 26
This session will explore how Bacardi uses generative AI to revolutionize occasion-based marketing, uncovering deep consumer insights with speed and scale.
3. How HP brings product teams closer to customers and the impact of gen AI agents
Room 1 | 9:30 am – 10:00 am | Wednesday, February 26
In this session, you’ll discover how HP uses generative AI agents to accelerate research, streamline iteration cycles, and enhance collaboration between product teams and customers.
4. How Intuit’s gen AI team leverages Outset’s AI moderator for scale and speed
Room 4 | 1:00 pm – 1:30 pm | Thursday, February 27
This session explores how Intuit’s research team uses Outset’s AI moderator to build generative AI products while enhancing the speed, scale, and rigor of their user insights.
5. How Amazon is leveraging researcher-driven AI for hybrid quant + qual research
Room 3 | 10:15 am – 10:45 am | Wednesday, February 26
In this session, you’ll learn how Amazon is using Knit’s researcher-driven AI to transform hybrid quant + qual research at scale.
Best Places to Eat Near the Conference
Quick Bites
• TOGO’S Sandwiches 📍2575 N Hollywood Way
Made-to-order hot and cold sandwiches.
• George’s Greek Cuisine 📍2575 N Hollywood Way
Counter-service Mediterranean cafe with kebabs, rotisserie chicken & falafel.
Best Networking Spots
• Eat, Drink, Be – E.D.B. 📍At Los Angeles Marriott Burbank Airport
The restaurant and bar offers outdoor seating, delicious dishes, craft brews, custom cocktails and dazzling wines.
• The Daily Grill 📍At Los Angeles Marriott Burbank Airport
Enjoy American classics for breakfast, lunch and dinner.
Iconic Burbank Eats
• Smoke House Restaurant 📍4420 Lakeside Drive
Founded in 1946, this Hollywood steakhouse is beloved by locals, entertainers and dignitaries.
• Granville 📍121 N San Fernando Blvd
A modern-casual neighborhood restaurant specializing in wholesome hand-crafted recipes and libations.
Why AI & Emotion Measurement Matter More Than Ever
Artificial intelligence is rapidly transforming market research, but simply automating data analysis isn’t enough. Emotion drives 90% of consumer decisions, yet traditional research tools often struggle to capture the full depth of consumer sentiment.
That’s where AI-powered emotion measurement comes in. Instead of just identifying positive, negative, or neutral sentiment, Canvs AI dives deeper—analyzing open-ended feedback to surface nuanced emotional insights. This means researchers can go beyond basic survey scores to truly understand what consumers feel and why.
At Quirk’s LA, many sessions will showcase how brands are using AI to accelerate research and fuel product innovation. But the real competitive edge comes from turning unstructured feedback into actionable insights that improve customer experience, brand health, and decision-making.
We’re here to help you harness the power of AI without losing sight of the human element. Be sure to check out our session with Fabletics on how AI can help transform unstructured feedback and Voice of the Customer (VoC) insights into product and brand growth strategies.
Visit Canvs AI at Quirk’s LA!
Ready to see AI-driven emotion measurement in action? Stop by the Canvs AI booth #300 to chat with our team and get a hands-on look at how we’re helping brands like Disney, Netflix, and Estée Lauder uncover deep consumer insights from unstructured data.
Quirk’s LA is a great opportunity to explore the latest trends in AI-driven research, and we’re looking forward to meeting with you. See you in Burbank!
