We’ve compiled the ultimate list of open-ended questions for consumer insights and customer experience surveys Closed-ended survey questions do most of the heavy lifting in qualitative research, but to gain more insight into how consumers feel and add color to your research narrative, nothing beats the “qualitative pop” of open-ended questions. To be effective, open-ended… Continue reading The Best Open-Ended Survey Questions to Uncover Valuable Consumer Insights

We recently had the pleasure of speaking with our customer Chobani during both the Quirk’s Event in New York City and the TMRE @ Home virtual conference, where they presented one (well, actually three) of the most compelling case studies for the efficacy of open ends in insights.  First, while many (including myself) would initially… Continue reading How Chobani Uses Canvs for Analysis of Open-Ended Questions

TL; DR  On YouTube, The Rings of Power trailer has outperformed House of the Dragon across all major metrics: earning 78% more Emotional Reactions, 53% more Total Comments, and a 7% higher Reaction Rate However, on Twitter, House of the Dragon earned higher rates of Emotional Reaction (+53% compared to The Rings of Power) and… Continue reading Which Fantasy Spinoff will dominate the Fall: House of the Dragon (HBO Max) or The Rings of Power (Amazon Prime Video)

We’re excited to announce that Canvs has released a new Qualtrics connector for Canvs MRX! Canvs is on a mission to help insights and CX professionals transform open-ended text into core consumer insights. As a “bring-your-own-data” insights platform built for analysis of open ends, Canvs generally sits in the middle of the research workflow, making… Continue reading Qualtrics Connector Now Available in Canvs MRX

New Update Helps Unlock the Hidden Value of Open Ends in Tracking Surveys Canvs AI, the leading text analytics platform for consumer insights, announced new tracking capabilities for its Canvs MRX solution today. With this update, which marks the first text analytics solution designed specifically for tracking studies, insights teams can unlock the full value… Continue reading Canvs AI Introduces Industry’s First Text Analytics Solution for Tracking Studies

It’s finally here! Season 4 of Stranger Things has dropped on Netflix, and let’s just say it has not disappointed fans after its nearly 3 year hiatus. Check out our analysis of the reaction in just the first 3 days.

There are few, scalable substitutes for the color and nuance that open-ended responses deliver. They help present a more complete picture of the consumer, answering the “why” without the bias of a priori options. In some cases, they’re critical to the research mission itself, as in unaided awareness, recall studies, or analysis of reviews and… Continue reading Is Analysis of Open-Ended Responses Generating Core Insights?

NEW YORK – Canvs AI, the leading text analytics platform for consumer insights, announced today that Kantar has successfully incorporated Canvs MRX into their Shopper Marketing methodologies for in-store and online communications testing. Kantar’s Shopper Marketing practice helps retailers understand and optimize purchase journeys, and store, shelf and point-of-sale layouts, to sell more and boost brands.… Continue reading Kantar Selects Canvs AI to Power Text Analytics in Retail Research Practice

In today’s mobile-first world, SMS-based customer engagement is proving to be one of the most effective channels for consumer-facing companies. By some estimates, SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing. One company is helping customers capitalize on this rate of engagement to incorporate customer experience (CX)… Continue reading LeadWire Powers SMS-based CX Survey Platform with Canvs AI