Quirk’s Los Angeles is just around the corner, and we’re looking forward to connecting with the insights and CX community in Burbank! As one of the premier events for market researchers, Quirk’s LA is the perfect place to explore how AI is shaping the future of consumer understanding, from generative AI in research workflows to… Continue reading The Canvs AI Guide to Quirk’s LA: Must-See AI Sessions & Local Hot Spots

Understanding the authentic voice of the customer is no longer a nice-to-have—it’s a business imperative. While metrics like Net Promoter Score (NPS) and Customer Satisfaction (CSAT) surveys have long served as benchmarks for customer experience, these quantitative measures only tell part of the story. To build true customer empathy and drive actionable insights, organizations must… Continue reading Why Unstructured Feedback is Key to Authentic Voice of Customer (VoC) Analysis

Remember when “customer experience” meant having a decent website and responding to complaints? Those days are long gone. As we look toward 2025, the CX landscape is evolving faster than ever, driven by rising customer expectations and technological innovation. But here’s the plot twist: while AI and automation are stealing headlines, emotional intelligence and empathy… Continue reading Five Voice of Customer (VoC) Trends for 2025: Why Empathy Will Be Your Secret Weapon

Think empathy is just a feel-good buzzword? Think again. In today’s experience-driven economy, understanding and connecting with customer emotions isn’t just good karma—it’s good business. Research shows that brands that form emotional connections with their customers enjoy a staggering 306% higher lifetime value. Now that’s something to feel good about. Incorporating unstructured feedback into your… Continue reading The ROI of Empathy: How Understanding Customer Emotions Drives Business Growth

Canvs Brings High-Trust AI to Feedback Analysis, Demonstrating Unwavering Commitment to Data Security, Availability, and Confidentiality New York, NY—January 23, 2025—Canvs AI, the leading platform for transforming unstructured customer feedback into actionable insights, today announced its successful completion of the SOC 2 Type II audit for its Canvs AI Platform. Conducted by Thoropass, the certification… Continue reading Canvs AI Achieves SOC 2 Type II Certification

In today’s data-driven world, businesses are sitting on a goldmine of unstructured text data – social media posts, survey responses, reviews, and more. This explosion of unstructured data represents the next frontier in consumer insights, offering unprecedented opportunities to understand customer sentiments, preferences, and behaviors. However, most organizations struggle to fully leverage this wealth of… Continue reading AI Text Analysis for Market Research: Unlocking Deeper Insights from Open-Ended Feedback

The Next Phase of AI in Market Research The world of AI is advancing at a breakneck pace, but in market research, the tools we’ve been handed often feel one step behind. While generative AI platforms like ChatGPT are grabbing headlines, many of the solutions tailored for research are still stuck in the past—offering simple… Continue reading Beyond Bolt-On: How Smarter AI Is Transforming Market Research

Asa arrives with over 25 critical market research skills to save insights professionals from the villain of time and power up their consumer empathy October 15, 2024—New York, NY—Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced Asa, the industry’s most powerful AI research assistant. Asa allows researchers to have a natural… Continue reading Canvs AI Introduces ‘Asa,’ the Industry’s Most Powerful AI Sidekick for Market Research Superheroes

New release allows researchers to customize analysis in minutes, boosting productivity without compromising accuracy and nuance. August 27, 2024 —Canvs AI, the leading insights platform built for text analysis, today announced a new AI collaboration feature allowing researchers to customize thematic analysis with natural language input. With this release, researchers can simply describe their research goals, tone… Continue reading Canvs AI Introduces Natural Language AI Customization for Thematic Analysis