Canvs provides our 'why' behind the score better than other text analytic tools in the industry. The amount of manual work this tool saves our company is invaluable. Canvs paints a picture of our customer's voice allowing us to visualize the level of impact a 'code' may be having on the company, region, call center, product, etc. We can better coach our associates, understand customer challenges by segment, and get to the bottom of issues quickly and at a high level without sacrificing the details found in reading open ends.

With the Canvs platform, we can conduct various analyses and act on these insights in ways we couldn’t accomplish previously given the large volume of responses. The tracking capabilities will be a game-changer for us, allowing us to monitor the customer satisfaction drivers over time, as well as the emotional reaction to the restaurant experience and new menu offerings.

Canvs allows us to quantify open ends with incredible speed while also accessing the richness of both the quantitative and qualitative perspective within open-ended responses. It empowers us to unlock insights that would have been previously inaccessible for our team… and allows to us to be both smarter and faster when it comes to our open-ended analysis.

Canvs’ AI-driven automation means our Toluna Start clients, who expect fast, high-quality surveys, now have efficient automated access to the coding of their qualitative and quantitative open-ended text. This strategic partnership is in line with our promise to provide innovative, real-time and on-demand access to consumer insights at a global scale.