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Core Insights: The Essential Guide to Analyzing Open-Ended Questions

eBook

| September 19, 2022

Download The Essential Guide to Analyzing Open-Ended Questions


In this guide you’ll learn:

  • The framework for analyzing open-ended text
  • Open ends in research context:
    • Consumer Behavior
    • Brand Studies
    • Customer Satisfaction & Experience Surveys
    • Product Feedback
    • Ad & Creative Testing
    • Product Reviews, Social Media and Non-Survey Verbatims
  • Summary of text analytics benefits
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